Donations are a key part of the U.S. political system. As reported by OpenSecrets, the 2020 election cost approximately $14 billion—by far the most of any election in American history. Future elections are projected to be even more expensive. Many people want to use their financial resources to make a difference in our country. However, […]
Running for political office can be an exciting endeavor. It can also be very challenging. As the candidate, it is your vision, background and values for which people will be voting. Winning an election takes a clear vision and a detailed plan to get your message out. This can be difficult to do if you […]
One of the best ways you can get involved in changing your local community for the better is to run for local office. The ability of nearly anyone to run for political office is one of the greatest characteristics of the American government. Running for, and winning, a local office position can be one of […]
According to the Pew Research Center, only 5 percent of American adults had an active social media account in 2005. As of 2021, that number has skyrocketed to 72 percent. The most popular social media platforms—Facebook, Twitter, Instagram, TikTok, etc.—have transformed the world in many different ways. Politics are certainly no exception—and political campaigns that […]
If you want to win a political election, you’ve got to get your message out to voters. Today, there are many high-tech ways of doing so. Even so, going door-to-door and meeting people in person is still one of the most effective ways to communicate your campaign’s message.
A campaign strategy that is not data-driven is likely to fall behind. While data is certainly not new in U.S. elections, the internet and social media have revolutionized politics; it has changed both the amount of information that is available and the options that campaigns have for reaching their target audience. In this article, you […]
Social media has become an inseparable component of marketing in most industries, including politics. Like it or not, much of today’s political discourse happens on social media. From Facebook to TikTok, politicians use a variety of digital marketing tools and strategies to increase their outreach and influence. Digital marketing in politics allows candidates and parties […]
Virtually everyone has an opinion about how to manage a campaign, ballot initiative, or political advocacy effort. Of course, without hard data, many opinions are of limited value. Data provides the foundation for our beliefs. Campaigns and advocacy groups that are not data-driven are at a serious disadvantage—but political data is only as useful as […]
Email is one of the best tools for reaching people who may vote for or donate to your political campaign. According to Mailchimp, open rates associated with political email campaigns are 22.94%, which when compared to various industries, is higher than average. Here are six tips to follow to maximize your email marketing for political […]
Social media is an extremely powerful tool for reaching your audience. Research shows that more than 70% of people in the United States have social media accounts. Being on social media is just one step in the process. Conducting in-depth analysis is key for understanding what social media strategies work best for you and which […]
