Data has transformed politics. When leveraged strategically, it has the power to fundamentally change how campaigns, PACs, and public advocacy groups operate. The core challenge is that there is so much data available—both quantitative and qualitative—that it is sometimes difficult to sift through. So, where does one begin? While we can all acknowledge how data […]
You may have heard that American elections are about bringing out the “base”—and in many ways, that is true. There is no doubt that successful political campaigns maximize turnout among their supporters. But, at the same time, persuadable voters (or swing voters) matter just as much. Gaining a larger share of swing voters to support […]
