Independent Study Shows Data Firm Delivers Highest-Quality Data Originally published on NEWSWIRE, November 18, 2021 Aristotle, the leader in political, consumer and financial data, and technology, today announced that it scored at the top of the list in political party affiliation with over-indexing in Democrats, Republicans and Independents as well as Race and Ethnicity, HHI, Presence of […]
Most candidates for public office focus on the qualitative side of campaigning to develop their strategy and message. However, the quantitative side of campaigning can help you understand trends in how campaigns raise money. In an effort to help you stay on top of what’s happening in campaign finances, here is a look at a […]
Data is the talk of the tech and political spheres for good reason. The prudent use of data has the potential to transform a political campaign in surprisingly little time. Although implementing data analysis does not guarantee your campaign’s success, it has the potential to ramp up your visibility and financial support. Fundraising data provides […]
Political data is the facts and statistics that campaigns, advocacy groups, and other organizations rely on to achieve their goals and/or promote their cause. There is an enormous amount of useful information available—but you need to know where to find it and how to use it. At Aristotle, we provide the most accurate and […]
A broad term, political data is defined as the information and statistics that relate to demographics, donation history, voter preference, voting behavior, and anything else that impacts elections and public policy. In the era of big data, campaigns and advocacy organizations that are not data-driven are at serious risk of falling behind the competition. At […]
As defined by the Political Dictionary, an exit poll is “a poll of voters taken immediately as they leave the polling place.” Exit polls may be conducted by major media companies that are looking to make an early projection on a hotly-contested race, by committees, campaigns, or advocacy groups that are searching for the most […]
According to the Pew Research Center, only 5 percent of American adults had an active social media account in 2005. As of 2021, that number has skyrocketed to 72 percent. The most popular social media platforms—Facebook, Twitter, Instagram, TikTok, etc.—have transformed the world in many different ways. Politics are certainly no exception—and political campaigns that […]
If you want to win a political election, you’ve got to get your message out to voters. Today, there are many high-tech ways of doing so. Even so, going door-to-door and meeting people in person is still one of the most effective ways to communicate your campaign’s message.
A campaign strategy that is not data-driven is likely to fall behind. While data is certainly not new in U.S. elections, the internet and social media have revolutionized politics; it has changed both the amount of information that is available and the options that campaigns have for reaching their target audience. In this article, you […]
Virtually everyone has an opinion about how to manage a campaign, ballot initiative, or political advocacy effort. Of course, without hard data, many opinions are of limited value. Data provides the foundation for our beliefs. Campaigns and advocacy groups that are not data-driven are at a serious disadvantage—but political data is only as useful as […]
