Aristotle Data

Key Contact Pillars: Identification

When trying to educate lawmakers on issues important to your organization, nothing matters more than relationships. No, I’m not talking about relationships between lawmakers and your lobbying team. I’m talking about relationships between lawmakers and their constituents. Building an effective grasstops advocacy, or “Key Contact Program,” is one of the most important aspects of your […]

5 Free Political Data Sources

  Political data is the facts and statistics that campaigns, advocacy groups, and other organizations rely on to achieve their goals and/or promote their cause. There is an enormous amount of useful information available—but you need to know where to find it and how to use it. At Aristotle, we provide the most accurate and […]

Data Analytics & Machine Learning

Virtually everyone has an opinion about how to manage a campaign, ballot initiative, or political advocacy effort. Of course, without hard data, many opinions are of limited value. Data provides the foundation for our beliefs. Campaigns and advocacy groups that are not data-driven are at a serious disadvantage—but political data is only as useful as […]

How is Census Data Used?

On April 26th, 2021, the United States Census Bureau officially released the initial results of the 2020 census, the 24th census in our nation’s history. The census has important implications for district, federal dollars, and government planning. Campaigns and political advocacy organizations should always be prepared to utilize census data in their strategic decision-making. At […]

Data for Grassroots & Advocacy Groups

Grassroots and advocacy groups fulfill one of the most important civil responsibilities. With modern technology, even a relatively small grassroots organization can have a huge impact. That is not to say that grassroots organizing or public advocacy is easy. Quite the contrary, all advocacy groups need to have the right strategy in place. Knowing how […]

Social Media and Politics in the United States

According to the Pew Research Center, only 5 percent of American adults had an active social media account in 2005. As of 2021, that number has skyrocketed to 72 percent. The most popular social media platforms—Facebook, Twitter, Instagram, TikTok, etc.—have transformed the world in many different ways. Politics are certainly no exception—and political campaigns that […]

How Data Can Win You an Election

A campaign strategy that is not data-driven is likely to fall behind. While data is certainly not new in U.S. elections, the internet and social media have revolutionized politics; it has changed both the amount of information that is available and the options that campaigns have for reaching their target audience. In this article, you […]

Data Analytics Best Practices

Data has the potential to make or break a political campaign, PAC, grassroots initiative, business, or other venture.  Information has never been more important.  However, merely gathering data alone will not suffice.  The analysis of the data is even more important than collecting it.  Let’s take a quick look at the best practices in data […]

What is Political Data?

A broad term, political data is defined as the information and statistics that relate to demographics, donation history, voter preference, voting behavior, and anything else that impacts elections and public policy. In the era of big data, campaigns and advocacy organizations that are not data-driven are at serious risk of falling behind the competition. At […]

Explaining Exit Polls Data

As defined by the Political Dictionary, an exit poll is “a poll of voters taken immediately as they leave the polling place.” Exit polls may be conducted by major media companies that are looking to make an early projection on a hotly-contested race, by committees, campaigns, or advocacy groups that are searching for the most […]

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