Aristotle Data

Leveraging Voter Data for Local Political Campaigns

If you want to achieve victory on the local political circuit, you’ll need plenty of high-quality data. With the right type, quality, and volume of information, you can eliminate waste from your campaigning efforts and adopt a more strategic approach to voter mobilization.  With all of that in mind, we invite you to join us […]

How Accurate Is Voter Data?

Since 1998, polls have accurately predicted the outcome of House, Senate, gubernatorial general election, and presidential races 78% of the time, a statistic that — all things considered — is pretty impressive.  Pollsters use a variety of information to make their predictions, including serves, historical trends, and most importantly, voter data, but therein lies a […]

Leveraging Voter Data for Effective Outreach

The political landscape is changing fast! During the 2024 election cycle, millennials and Gen Z voters will make up roughly half of voters. Within 10 years, these two generations will comprise over 50% of constituents.  If you want to stay ahead of this change curve and achieve your political goals this campaigning season, you’ll need […]

Understanding CRM for Political Campaigns

Modern political campaigns have evolved into sophisticated operations that rely heavily on technology and data management. Customer relationship management (CRM) technologies have been integral to these substantial developments, providing all-in-one solutions for gathering, managing, and leveraging data. With that in mind, let’s dive into what CRM platforms mean for political campaigns and how you can […]

Campaign Finance Statistics

Most candidates for public office focus on the qualitative side of campaigning to develop their strategy and message.  However, the quantitative side of campaigning can help you understand trends in how campaigns raise money.  In an effort to help you stay on top of what’s happening in campaign finances, here is a look at a […]

How to Use Fundraising Data to Improve Your Campaigns

Data is the talk of the tech and political spheres for good reason.  The prudent use of data has the potential to transform a political campaign in surprisingly little time.  Although implementing data analysis does not guarantee your campaign’s success, it has the potential to ramp up your visibility and financial support. Fundraising data provides […]

5 Free Political Data Sources

  Political data is the facts and statistics that campaigns, advocacy groups, and other organizations rely on to achieve their goals and/or promote their cause. There is an enormous amount of useful information available—but you need to know where to find it and how to use it. At Aristotle, we provide the most accurate and […]

What is Political Data?

A broad term, political data is defined as the information and statistics that relate to demographics, donation history, voter preference, voting behavior, and anything else that impacts elections and public policy. In the era of big data, campaigns and advocacy organizations that are not data-driven are at serious risk of falling behind the competition. At […]

Explaining Exit Polls Data

As defined by the Political Dictionary, an exit poll is “a poll of voters taken immediately as they leave the polling place.” Exit polls may be conducted by major media companies that are looking to make an early projection on a hotly-contested race, by committees, campaigns, or advocacy groups that are searching for the most […]

Social Media and Politics in the United States

According to the Pew Research Center, only 5 percent of American adults had an active social media account in 2005. As of 2021, that number has skyrocketed to 72 percent. The most popular social media platforms—Facebook, Twitter, Instagram, TikTok, etc.—have transformed the world in many different ways. Politics are certainly no exception—and political campaigns that […]

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