Aristotle Data

Data for Grassroots & Advocacy Groups

Grassroots and advocacy groups fulfill one of the most important civil responsibilities. With modern technology, even a relatively small grassroots organization can have a huge impact. That is not to say that grassroots organizing or public advocacy is easy. Quite the contrary, all advocacy groups need to have the right strategy in place. Knowing how […]

Social Media and Politics in the United States

According to the Pew Research Center, only 5 percent of American adults had an active social media account in 2005. As of 2021, that number has skyrocketed to 72 percent. The most popular social media platforms—Facebook, Twitter, Instagram, TikTok, etc.—have transformed the world in many different ways. Politics are certainly no exception—and political campaigns that […]

How Data Can Win You an Election

A campaign strategy that is not data-driven is likely to fall behind. While data is certainly not new in U.S. elections, the internet and social media have revolutionized politics; it has changed both the amount of information that is available and the options that campaigns have for reaching their target audience. In this article, you […]

Data Analytics Best Practices

Data has the potential to make or break a political campaign, PAC, grassroots initiative, business, or other venture.  Information has never been more important.  However, merely gathering data alone will not suffice.  The analysis of the data is even more important than collecting it.  Let’s take a quick look at the best practices in data […]

What is Political Data?

A broad term, political data is defined as the information and statistics that relate to demographics, donation history, voter preference, voting behavior, and anything else that impacts elections and public policy. In the era of big data, campaigns and advocacy organizations that are not data-driven are at serious risk of falling behind the competition. At […]

Explaining Exit Polls Data

As defined by the Political Dictionary, an exit poll is “a poll of voters taken immediately as they leave the polling place.” Exit polls may be conducted by major media companies that are looking to make an early projection on a hotly-contested race, by committees, campaigns, or advocacy groups that are searching for the most […]

Data Gathering Best Practices

Voter analytics includes the collection of consumer data to help you shape your marketing and direct your campaign’s efforts.  The challenge lies in responsibly collecting the data you need and making the proper use of the data you collect.  A good analysis of your information can provide you with the insights you need to make […]

Data Center Best Practices Checklist

There is a common misconception that pounding the pavement with canvassing is the primary driver of political success, especially in local elections.  Pressing the flesh with voters is certainly important, yet it is only one piece of the puzzle.  As time progresses, success in elections is becoming more dependent on technical prowess.  In particular, understanding […]

Best Practices in Business Intelligence and Data Warehousing

Business intelligence practices and data warehousing certainly sound complex on the surface, yet there’s no reason to be intimidated.  The strategic use of data warehousing and business intelligence tools will elevate your campaign to the next level. Gathering consumer data can give you insight into how your campaign resonates with voters, and how people are […]

Social Media Data Analytics Strategy

A presence on social media is certainly important, yet your campaign should also regularly analyze engagement on these platforms.  Through the prudent use of data analysis, you can get real numbers, rather than intuition and soon you’ll be inspiring more followers your insightful posts. Recognize the Importance of Social Media Analytics and Reports The continuous […]

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