Aristotle

Fundraising 101: Data and Your Donors

Fundraising dollars come into existence when a donor decides that a candidate is worth their personal interest and financial investment. Convincing donors to commit to a campaign hinges on crafting personalized messages that leverage data that is individual, effective and accurate.

Political Marketing Strategies

With mid-term elections approaching in November, political campaigns and candidates are searching for new and effective ways to communicate with their constituents. A candidate or party’s reputation can significantly impact the election’s outcome, and a well-thought-out political marketing strategy can help a candidate gain votes and achieve their goal.

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