A broad term, political data is defined as the information and statistics that relate to demographics, donation history, voter preference, voting behavior, and anything else that impacts elections and public policy. In the era of big data, campaigns and advocacy organizations that are not data-driven are at serious risk of falling behind the competition. At […]
One of the first things you should consider when planning a run for Congress is eligibility. Look into all relevant state and federal regulations and make sure you and your campaign have taken care of all the necessary work before you turn your focus to strategy and finance. Keep in mind that a lot of […]
The prospect of running for public office, especially a mayoral race, might seem a bit overwhelming. While many people in your community may express interest in running for public office, few act on it by declaring their candidacy. If you are considering running for mayor or have already decided to run, your chances of electoral […]
Expand Your Network Managing a political campaign is much easier with a team of supporters at your service. Meet with potential volunteers, donors, and staffers at networking events and meetings in your local community. Expand your social and professional network to include as many like-minded people as possible. You’ll have an army of people ready […]
CompleteCampaigns™ software-as-a-service (SaaS) is part of Campaign Manager™, Aristotle’s award-winning, cloud-based campaign relationship management platform (CRM) designed by campaign veterans for political and non-profit fundraisers and treasurers. It’s the only campaign three-in-one product for compliance, fundraising, and preparing and submitting accounting and other business reports — eliminating the need to maintain different databases or migrate […]
Social media has become an inseparable component of marketing in most industries, including politics. Like it or not, much of today’s political discourse happens on social media. From Facebook to TikTok, politicians use a variety of digital marketing tools and strategies to increase their outreach and influence. Digital marketing in politics allows candidates and parties […]
As the election approaches, political campaigns seek avenues to reach out to their constituents, asking for their support. This is where effective campaigning can play a vital role in winning voters’ hearts and striking an emotional connection. The rise of social networks and the emergence of mobile devices have changed how modern-day political campaigns run […]
Political candidates and parties rely heavily on political advertising to spread their message and appeal to the voters directly or indirectly. A political advertisement can be help campaigns in a number of ways, from helping raise your profile, to helping you raise more money. However, there are a lot of elements of a political campaign, […]
With mid-term elections approaching in November, political campaigns and candidates are searching for new and effective ways to communicate with their constituents. A candidate or party’s reputation can significantly impact the election’s outcome, and a well-thought-out political marketing strategy can help a candidate gain votes and achieve their goal.
Email is one of the best tools for reaching people who may vote for or donate to your political campaign. According to Mailchimp, open rates associated with political email campaigns are 22.94%, which when compared to various industries, is higher than average. Here are six tips to follow to maximize your email marketing for political […]
