Aristotle Campaign Guide

Will Intelligent, Weaponized Chatbots Sway Voters?

Last year, 80% of people interacted with a chatbot at least once. These ubiquitous computer programs are designed to simulate conversations and help site visitors find information, access support, and resolve basic issues without contacting a real employee.  Traditionally, it’s been relatively easy to tell whether you’re talking to a chatbot. They are only equipped […]

Will New Technology Boost Voter Turnout?

For decades, political scientists have been talking about the impacts of technological advancements on voter turnout. When electronic voting machines were deployed at scale in the early 2000s, many believed that this change would have a significant impact on voter participation levels by making the process of casting a ballot more accessible.  However, voter participation […]

Create an Effective Political Advertising Campaign

Political candidates and parties rely heavily on political advertising to spread their message and appeal to the voters directly or indirectly. A political advertisement can be help campaigns in a number of ways, from helping raise your profile, to helping you raise more money. However, there are a lot of elements of a political campaign, […]

Top 8 Local Election Campaign Ideas

As the election approaches, political campaigns seek avenues to reach out to their constituents, asking for their support. This is where effective campaigning can play a vital role in winning voters’ hearts and striking an emotional connection. The rise of social networks and the emergence of mobile devices have changed how modern-day political campaigns run […]

7 Overlooked Pointers for a Campaign Manager

Expand Your Network Managing a political campaign is much easier with a team of supporters at your service.  Meet with potential volunteers, donors, and staffers at networking events and meetings in your local community.  Expand your social and professional network to include as many like-minded people as possible. You’ll have an army of people ready […]

How to Get Elected to Congress

One of the first things you should consider when planning a run for Congress is eligibility. Look into all relevant state and federal regulations and make sure you and your campaign have taken care of all the necessary work before you turn your focus to strategy and finance. Keep in mind that a lot of […]

What is Political Data?

A broad term, political data is defined as the information and statistics that relate to demographics, donation history, voter preference, voting behavior, and anything else that impacts elections and public policy. In the era of big data, campaigns and advocacy organizations that are not data-driven are at serious risk of falling behind the competition. At […]

Political Campaign Organizational Structure Guide

Running for political office can be an exciting endeavor. It can also be very challenging. As the candidate, it is your vision, background and values for which people will be voting. Winning an election takes a clear vision and a detailed plan to get your message out. This can be difficult to do if you […]

Election Canvassing Tips & Tricks

If you want to win a political election, you’ve got to get your message out to voters. Today, there are many high-tech ways of doing so. Even so, going door-to-door and meeting people in person is still one of the most effective ways to communicate your campaign’s message.

8 Digital Marketing Tips for Politicians

Social media has become an inseparable component of marketing in most industries, including politics. Like it or not, much of today’s political discourse happens on social media. From Facebook to TikTok, politicians use a variety of digital marketing tools and strategies to increase their outreach and influence. Digital marketing in politics allows candidates and parties […]

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