Aristotle

The Art of Attraction: 3 Ways Campaigns Win Over Voters

Political campaigns throughout the U.S. are pulling out all the stops to mobilize voters and get them to be more involved in the trajectory of the nation.  According to the Pew Research Center, voter turnout reached its highest rate since 1900 with the 2020 presidential election, where two-thirds of eligible Americans cast their ballots. The […]

Unleash the Power of the People: 5 Steps to Building a Grassroots Campaign

The beauty of a grassroots campaign lies in its ability to empower individuals and communities to make a tangible impact, bringing them together to champion a cause, influence change, or support a candidate they believe in.  Grassroots campaigns are a genuine embodiment of democracy in action, and below, we’ll outline five essential steps through which […]

Amplify Your Voice: Using Social Media to Promote Grassroots Activism

Before the rise of social media, grassroots activism involved holding signs, taking out ads in local papers, communicating views via word-of-mouth, and other effective, albeit resource-intensive, strategies. Though these tactics still have their place today, social media represents the most impactful tool for amplifying your voice and promoting grassroots activism. Today, approximately 302.35 million Americans […]

Association PACs vs. Corporate PACs — Which Gives More?

You’re probably aware of the significant role political action committees (PACs) play in the American political landscape, but have you ever wondered how they compare in terms of giving? We’ll explore the nuances of these two major players in political financing, giving you a clearer picture of their impacts.  Defining Political Action Committees Political action […]

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