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How to Start and Run a Political Campaign

Everyone speaks about the stresses of running for office, but even starting a campaign can be a tremendous challenge itself. From running for Mayor to President, a political candidate will face several hurdles before they can start reaching constituents and asking for their votes. To make the campaign process easier, we’ll walk through some steps […]

Create an Effective Political Advertising Campaign

Political candidates and parties rely heavily on political advertising to spread their message and appeal to the voters directly or indirectly. A political advertisement can be help campaigns in a number of ways, from helping raise your profile, to helping you raise more money. However, there are a lot of elements of a political campaign, […]

How to Make an Effective Campaign Video

Viewers retain 95 percent of the message from a video message compared to other medium. Making a video can help you run an impactful campaign. Whether you produce these videos as a full commercial video or as short clips on social media, video is a great way to engage your supporters. If you are a […]

Political Advertising on Social Media

Social media has transformed the game of political advertising. Both incumbents and upcoming candidates can now communicate with their constituents about their message and burning issues. Some use social networks such as Twitter to share their daily updates, express their views, or even share what they had for lunch. Not long ago, politicians communicated differently, […]

Top 8 Local Election Campaign Ideas

As the election approaches, political campaigns seek avenues to reach out to their constituents, asking for their support. This is where effective campaigning can play a vital role in winning voters’ hearts and striking an emotional connection. The rise of social networks and the emergence of mobile devices have changed how modern-day political campaigns run […]

7 Overlooked Pointers for a Campaign Manager

Expand Your Network Managing a political campaign is much easier with a team of supporters at your service.  Meet with potential volunteers, donors, and staffers at networking events and meetings in your local community.  Expand your social and professional network to include as many like-minded people as possible. You’ll have an army of people ready […]

How to Get Elected to Congress

One of the first things you should consider when planning a run for Congress is eligibility. Look into all relevant state and federal regulations and make sure you and your campaign have taken care of all the necessary work before you turn your focus to strategy and finance. Keep in mind that a lot of […]

Top 10 Political Survey Questions

A political survey contains questions designed to gather potential voters’ attitudes and opinions. These political survey questions help political action committees, consultants, city council members, government agencies, and candidates align their agenda with the needs and wants of the constituents. Most questions pertain to burning issues in order to help politicians strategize their marketing message […]

Campaign Finance Statistics

Most candidates for public office focus on the qualitative side of campaigning to develop their strategy and message.  However, the quantitative side of campaigning can help you understand trends in how campaigns raise money.  In an effort to help you stay on top of what’s happening in campaign finances, here is a look at a […]

How to Use Fundraising Data to Improve Your Campaigns

Data is the talk of the tech and political spheres for good reason.  The prudent use of data has the potential to transform a political campaign in surprisingly little time.  Although implementing data analysis does not guarantee your campaign’s success, it has the potential to ramp up your visibility and financial support. Fundraising data provides […]

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