How Is Data Mining Useful in Politics?

Data has transformed politics. When leveraged strategically, it has the power to fundamentally change how campaigns, PACs, and public advocacy groups operate. The core challenge is that there is so much data available—both quantitative and qualitative—that it is sometimes difficult to sift through. So, where does one begin? While we can all acknowledge how data […]

How to Reach Persuadable Voters

You may have heard that American elections are about bringing out the “base”—and in many ways, that is true. There is no doubt that successful political campaigns maximize turnout among their supporters. But, at the same time, persuadable voters (or swing voters) matter just as much. Gaining a larger share of swing voters to support […]

How Donor Data Can Boost Your Fundraising

It’s no secret that elections are getting more expensive. At nearly $15 billion, OpenSecrets reports that the 2020 federal election cycle was the most expensive in U.S. history – more than twice as expensive as 2016. So, why does it matter? For political campaigns, political action committees (PACs), and grassroots organizations, the ability to raise […]

The Data Behind an Effective Communications Strategy 

Effective communication is the key to achieving big goals for campaigns, political action committees (PACs), and public advocacy organizations. And the only way to devise the right communications strategy is by knowing how to connect with your target audience. Here, political data can provide the foundation for an effective communications strategy. Read on for an […]

How to Increase Youth Participation in Politics

The data is clear: Young people are less likely to participate in politics. Voters between 18 and 29 are also less likely to donate to political campaigns than older people. Yet, youth participation in politics matters, and it is something that everyone should care about. Young people are, undeniably, the future of our country. For […]

How to Increase Voter Turnout in a Tight Race

As election day inches closer, every strategic decision by your campaign takes on outsized importance. The pressure to increase voter turnout can be overwhelming due to limited time, money, and energy. Any political professional knows that the side that turns out their voters has an enormous advantage in a tight race. Identifying the voter turnout […]

Election Canvassing & What You Need to Know

While modern political campaigns have turned to digital methods like digital targeting to engage constituents and win votes, the more traditional methods of political organizing continue to work. Election canvassing—going door to door to connect with voters—is one of the more traditional methods that still proves to be highly effective. Read on for an overview […]

When to Start Campaigning for an Election

Does it feel like elections take a long time? It’s probably because they do. National Public Radio (NPR) explains that the structure of our electoral system means that campaigns last longer than they do in most other countries. This raises an important question: When should a candidate start campaigning for an election? The short answer: […]

What Is the Presidential Election Campaign Fund?

When you complete your federal income tax return, you will see a question that asks you whether you are willing to contribute $3.00 to the Presidential Election Campaign Fund. This voluntary contribution provides for the public funding of presidential election campaigns in the United States. In this article, you will find a comprehensive guide to […]

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