Grassroots and advocacy groups fulfill one of the most important civil responsibilities. With modern technology, even a relatively small grassroots organization can have a huge impact. That is not to say that grassroots organizing or public advocacy is easy. Quite the contrary, all advocacy groups need to have the right strategy in place. Knowing how […]
If you want to win a political election, you’ve got to get your message out to voters. Today, there are many high-tech ways of doing so. Even so, going door-to-door and meeting people in person is still one of the most effective ways to communicate your campaign’s message.
I admit it, I didn’t attend the Advocacy Conference (then the Grassroots Conference) until 2012. At the time, the conference was always around the time of my employer’s annual fly-in and the calendar never lined up. When AIA moved their fly-in […]
If you’re like me, this classic song by The Who just popped into your head and, thanks to a Pavlovian response, you suddenly want to binge-watch CSI reruns. Professionally, it’s an age-old question; one that PAC and Grassroots Managers constantly ask themselves. However, the answer they come up with may be based off a set […]
Those of you who know me are aware that I draw a lot of my life lessons from classic movies. Whenever people can’t get along, I invoke ‘The Parent Trap’ rule. Those who have seen the movie will remember when the Hayley Mills (or if you were born after 1985, Lindsey Lohan) characters couldn’t get […]
At the recent National PAC Conference, I gave a presentation on ways to get younger people involved in public affairs generally and in PACs specifically.
As always, I wound up learning just as much from people in the audience as I hope they did from me.
You may have noticed last month that Aristotle tweeted a variety of ‘do-it-yourself’ (DIY) tools that can assist government relations professionals with presentations and other communication efforts, such as developing infographics, newsletters, Web videos and managing social media accounts.
How do you recruit and motivate advocates when the audience has a negative view towards the person, or entity, that they are going to be advocating for or contributing to?
Let’s use Congress as an example. According to a recent Real Clear Politics average, congressional approval is slightly below 17 percent.
Utilizing a brand to take your advocacy efforts to the next level All too often government relations offices find themselves in conflict with their companies or association’s marketing department. What if that wasn’t the case? How could these two teams support each other’s needs through advocacy?
How ‘question order’ affects the electorate’s response Consider this: You are director of operations for a PAC. A poll just came out that suggests the electorate significantly increased their support for your cause. Now you want to send a message and hammer home that message.
