In The Know

What Is a Super PAC?

Campaign planning sheet with a marker and American flag on a table: Your Guide to Super PACs

In recent years, Super PACs have risen to prominence in American politics. Though, there is still a lot of confusion about what they are and how they operate. In this article, you will find a guide to Super PACs—including what they are, how they rose to prominence, and the regulations that apply to them. At […]

How to Target Small Donors Effectively

Person holding credit card at computer: how to target small donors effectively

It’s fair to say that one is not going to get very far in politics without an understanding that effective fundraising is essential. You cannot achieve big things in politics without adequate fundraising—whether it is winning an election campaign, getting a ballot measure approved, or advocating for an important issue. And if you’ve been keeping […]

What Is Data Governance and Why Does it Matter?

Sheet of paper on table showing a variety of data: what is data governance?

Big data has changed elections, public affairs, and U.S. government policies. Unfortunately, those who fall behind on data are unlikely to advance their objectives. For political campaigns and public advocacy groups, the collection, management, and use of data are essential. It makes the difference between achieving a goal—such as winning a campaign—and getting bogged down […]

How to Plan Your Political Event

People gathered for a political event: how to plan your political event

Although a greater share of political organizing and political activity is happening in digital spaces, nothing compares to an in-person political event. These events remain one of the most effective ways for candidates and advocacy groups to get their message out there through building personal connections. In this article, you will find an overview of […]

6 Ways to Fight Donor Fatigue

Person holding their wallet: how to fight donor fatigue

The 2020 general election was the most expensive in history. If this teaches us anything, it’s that fundraising matters in politics. Campaigns that struggle to raise funds will always fall behind. With that said, it’s important to acknowledge one of the most common struggles when it comes to raising funds: donor fatigue, a phenomenon whereby people […]

What Do Political Consulting Firms Do?

Person holding a poll sheet: what do political consulting firms do?

As explained by the Harvard Business Review, consulting is “far more than just giving advice.” So, if consulting offers more, then what exactly do political consulting firms do? Read on to learn more. At Aristotle, our teams have provided the foundation for campaigns, political action committees (PACs), and advocacy groups for nearly four decades. It […]

How To Recruit Volunteers

Campaigns, PACs, and political advocacy groups need to know how to effectively find, recruit, and utilize volunteers. It could be the difference between winning or losing an election. In this article, you will find an overview of the best practices for recruiting volunteers for a political campaign or grassroots advocacy organization. Best Practices for Recruiting, […]

Crowdfunding vs. Peer-to-Peer Funding

Person calculating donations: crowd funding vs peer-to-peer funding

It is no secret that fundraising is a key part of political action. At $14.4 billion, Open Secrets reports that the 2020 general election was the most expensive in U.S. history. Campaigns and political groups that cannot effectively identify donors and raise funds are at a huge disadvantage. There are more fundraising tools available than […]

9 Blogging Tips to Engage Your Constituents

Person writing a blog on their laptop: Blogging Tips to Engage Your Constituents

The internet and social media has changed the way that political candidates, politicians, and political advocacy groups interact with their constituents. According to the Pew Research Center, 86 percent of Americans report that they regularly get their news online. On the one hand, modern connectivity offers tremendous advantages. It is easier to connect with people […]

How to Target Primary Voters

Vote stickers on the hands on people: how to target primary voters

Political primaries are one of the most important aspects of elections in the United States. In a more polarized political environment that has fewer swing voters, primaries decide many elections. For campaigns, navigating a primary can be challenging. As many people do not regularly vote in primary elections, campaigns must be able to find and […]

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