In The Know

How to Target Primary Voters

Vote stickers on the hands on people: how to target primary voters

Political primaries are one of the most important aspects of elections in the United States. In a more polarized political environment that has fewer swing voters, primaries decide many elections. For campaigns, navigating a primary can be challenging. As many people do not regularly vote in primary elections, campaigns must be able to find and […]

Quantitative Political Data & What You Need to Know

Woman studying a paper with quantitative political data

  The battle for the best political data is intense—particularly accurate and up-to-date quantitative data. Campaign managers need numbers that they can use to inform and improve decision-making. At Aristotle, we provide political data to federal election campaigns, state election campaigns, political action committees (PACs), and grassroots advocacy organizations. The right quantitative data can make […]

How to Use Google Dataset Search

A laptop with Google open in internet browser: how to use Google Dataset Search

The right political data and data strategy can make a big difference for an election campaign or political advocacy group. Actionable political data can come in many different forms and from a number of different sources. At Aristotle, we are the industry leader in data solutions for campaigns, political action committees (PACs), and grassroots political […]

5 Free Political Data Sources

Woman working on laptop: six free resources you need for gathering political data

  Political data is the facts and statistics that campaigns, advocacy groups, and other organizations rely on to achieve their goals and/or promote their cause. There is an enormous amount of useful information available—but you need to know where to find it and how to use it. At Aristotle, we provide the most accurate and […]

Political Contribution Monitoring Techniques & What You Need to Know

Credit cards sitting on a table: tracking and monitoring your political donor contributions.

Donations are a key part of the U.S. political system. As reported by OpenSecrets, the 2020 election cost approximately $14 billion—by far the most of any election in American history. Future elections are projected to be even more expensive. Many people want to use their financial resources to make a difference in our country. However, […]

Data Analytics & Machine Learning

Virtually everyone has an opinion about how to manage a campaign, ballot initiative, or political advocacy effort. Of course, without hard data, many opinions are of limited value. Data provides the foundation for our beliefs. Campaigns and advocacy groups that are not data-driven are at a serious disadvantage—but political data is only as useful as […]

How is Census Data Used?

On April 26th, 2021, the United States Census Bureau officially released the initial results of the 2020 census, the 24th census in our nation’s history. The census has important implications for district, federal dollars, and government planning. Campaigns and political advocacy organizations should always be prepared to utilize census data in their strategic decision-making. At […]

Data for Grassroots & Advocacy Groups

Grassroots and advocacy groups fulfill one of the most important civil responsibilities. With modern technology, even a relatively small grassroots organization can have a huge impact. That is not to say that grassroots organizing or public advocacy is easy. Quite the contrary, all advocacy groups need to have the right strategy in place. Knowing how […]

Social Media and Politics in the United States

According to the Pew Research Center, only 5 percent of American adults had an active social media account in 2005. As of 2021, that number has skyrocketed to 72 percent. The most popular social media platforms—Facebook, Twitter, Instagram, TikTok, etc.—have transformed the world in many different ways. Politics are certainly no exception—and political campaigns that […]

How Data Can Win You an Election

A campaign strategy that is not data-driven is likely to fall behind. While data is certainly not new in U.S. elections, the internet and social media have revolutionized politics; it has changed both the amount of information that is available and the options that campaigns have for reaching their target audience. In this article, you […]

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