In The Know

Political Advertising on Social Media

Social media has transformed the game of political advertising. Both incumbents and upcoming candidates can now communicate with their constituents about their message and burning issues. Some use social networks such as Twitter to share their daily updates, express their views, or even share what they had for lunch. Not long ago, politicians communicated differently, […]

Top 8 Local Election Campaign Ideas

As the election approaches, political campaigns seek avenues to reach out to their constituents, asking for their support. This is where effective campaigning can play a vital role in winning voters’ hearts and striking an emotional connection. The rise of social networks and the emergence of mobile devices have changed how modern-day political campaigns run […]

What Is Data Governance and Why Does it Matter?

Sheet of paper on table showing a variety of data: what is data governance?

Big data has changed elections, public affairs, and U.S. government policies. Unfortunately, those who fall behind on data are unlikely to advance their objectives. For political campaigns and public advocacy groups, the collection, management, and use of data are essential. It makes the difference between achieving a goal—such as winning a campaign—and getting bogged down […]

6 Ways to Fight Donor Fatigue

Person holding their wallet: how to fight donor fatigue

The 2020 general election was the most expensive in history. If this teaches us anything, it’s that fundraising matters in politics. Campaigns that struggle to raise funds will always fall behind. With that said, it’s important to acknowledge one of the most common struggles when it comes to raising funds: donor fatigue, a phenomenon whereby people […]

What Do Political Consulting Firms Do?

Person holding a poll sheet: what do political consulting firms do?

As explained by the Harvard Business Review, consulting is “far more than just giving advice.” So, if consulting offers more, then what exactly do political consulting firms do? Read on to learn more. At Aristotle, our teams have provided the foundation for campaigns, political action committees (PACs), and advocacy groups for nearly four decades. It […]

7 Overlooked Pointers for a Campaign Manager

Expand Your Network Managing a political campaign is much easier with a team of supporters at your service.  Meet with potential volunteers, donors, and staffers at networking events and meetings in your local community.  Expand your social and professional network to include as many like-minded people as possible. You’ll have an army of people ready […]

How to Get Elected to Congress

One of the first things you should consider when planning a run for Congress is eligibility. Look into all relevant state and federal regulations and make sure you and your campaign have taken care of all the necessary work before you turn your focus to strategy and finance. Keep in mind that a lot of […]

Top 10 Political Survey Questions

A political survey contains questions designed to gather potential voters’ attitudes and opinions. These political survey questions help political action committees, consultants, city council members, government agencies, and candidates align their agenda with the needs and wants of the constituents. Most questions pertain to burning issues in order to help politicians strategize their marketing message […]

Aristotle Ranks Top in Key Data Points

Independent Study Shows Data Firm Delivers Highest-Quality Data Originally published on NEWSWIRE, November 18, 2021 Aristotle, the leader in political, consumer and financial data, and technology, today announced that it scored at the top of the list in political party affiliation with over-indexing in Democrats, Republicans and Independents as well as Race and Ethnicity, HHI, Presence of […]

Campaign Finance Statistics

Most candidates for public office focus on the qualitative side of campaigning to develop their strategy and message.  However, the quantitative side of campaigning can help you understand trends in how campaigns raise money.  In an effort to help you stay on top of what’s happening in campaign finances, here is a look at a […]

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