In The Know

How to Use Fundraising Data to Improve Your Campaigns

Data is the talk of the tech and political spheres for good reason.  The prudent use of data has the potential to transform a political campaign in surprisingly little time.  Although implementing data analysis does not guarantee your campaign’s success, it has the potential to ramp up your visibility and financial support. Fundraising data provides […]

How to Target Primary Voters

Vote stickers on the hands on people: how to target primary voters

Political primaries are one of the most important aspects of elections in the United States. In a more polarized political environment that has fewer swing voters, primaries decide many elections. For campaigns, navigating a primary can be challenging. As many people do not regularly vote in primary elections, campaigns must be able to find and […]

5 Free Political Data Sources

Woman working on laptop: six free resources you need for gathering political data

  Political data is the facts and statistics that campaigns, advocacy groups, and other organizations rely on to achieve their goals and/or promote their cause. There is an enormous amount of useful information available—but you need to know where to find it and how to use it. At Aristotle, we provide the most accurate and […]

What is Political Data?

A broad term, political data is defined as the information and statistics that relate to demographics, donation history, voter preference, voting behavior, and anything else that impacts elections and public policy. In the era of big data, campaigns and advocacy organizations that are not data-driven are at serious risk of falling behind the competition. At […]

How to Start a PAC

Associations, corporations, and labor unions have Political Action Committees (PACs) because by law, they are prohibited from contributing directly to candidates. PACs are managed by an organization’s employees or members as a beneficial, collective voice for achieving its policy initiatives. Here’s everything you need to know about starting a PAC in 2021. With decades of […]

Explaining Exit Polls Data

As defined by the Political Dictionary, an exit poll is “a poll of voters taken immediately as they leave the polling place.” Exit polls may be conducted by major media companies that are looking to make an early projection on a hotly-contested race, by committees, campaigns, or advocacy groups that are searching for the most […]

Political Contribution Monitoring Techniques & What You Need to Know

Credit cards sitting on a table: tracking and monitoring your political donor contributions.

Donations are a key part of the U.S. political system. As reported by OpenSecrets, the 2020 election cost approximately $14 billion—by far the most of any election in American history. Future elections are projected to be even more expensive. Many people want to use their financial resources to make a difference in our country. However, […]

Political Campaign Organizational Structure Guide

Running for political office can be an exciting endeavor. It can also be very challenging. As the candidate, it is your vision, background and values for which people will be voting. Winning an election takes a clear vision and a detailed plan to get your message out. This can be difficult to do if you […]

How to Run for Local Office

One of the best ways you can get involved in changing your local community for the better is to run for local office. The ability of nearly anyone to run for political office is one of the greatest characteristics of the American government. Running for, and winning, a local office position can be one of […]

Social Media and Politics in the United States

According to the Pew Research Center, only 5 percent of American adults had an active social media account in 2005. As of 2021, that number has skyrocketed to 72 percent. The most popular social media platforms—Facebook, Twitter, Instagram, TikTok, etc.—have transformed the world in many different ways. Politics are certainly no exception—and political campaigns that […]

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