In The Know

Data Gathering Best Practices

Voter analytics includes the collection of consumer data to help you shape your marketing and direct your campaign’s efforts.  The challenge lies in responsibly collecting the data you need and making the proper use of the data you collect.  A good analysis of your information can provide you with the insights you need to make […]

Data Center Best Practices Checklist

There is a common misconception that pounding the pavement with canvassing is the primary driver of political success, especially in local elections.  Pressing the flesh with voters is certainly important, yet it is only one piece of the puzzle.  As time progresses, success in elections is becoming more dependent on technical prowess.  In particular, understanding […]

Best Practices in Business Intelligence and Data Warehousing

Business intelligence practices and data warehousing certainly sound complex on the surface, yet there’s no reason to be intimidated.  The strategic use of data warehousing and business intelligence tools will elevate your campaign to the next level. Gathering consumer data can give you insight into how your campaign resonates with voters, and how people are […]

Social Media Data Analytics Strategy

A presence on social media is certainly important, yet your campaign should also regularly analyze engagement on these platforms.  Through the prudent use of data analysis, you can get real numbers, rather than intuition and soon you’ll be inspiring more followers your insightful posts. Recognize the Importance of Social Media Analytics and Reports The continuous […]

Data Mining Methods for Social Media

Effective data mining can make a huge difference for your political campaign.  In particular, social media data mining is especially important when analyzing the effectiveness of your marketing.  Social media continues to expand in size and scope with each passing year.  There is an absolute treasure trove of data available in social media that will […]

Pay-to-Play Rules & Compliance Best Practices

Organizations must always comply with the U.S. Securities and Exchange Commission’s pay-to-play rules. The Investment Advisers Act of 1940, specifically Rule 206(4)-5, dictates the rules and regulations for political contributions, as well as what needs to be done to comply. It’s extremely important for all firms to comply with these strict rules because the penalties […]

Campaign Finance Statistics

Most candidates for public office focus on the qualitative side of campaigning to develop their strategy and message.  However, the quantitative side of campaigning can help you understand trends in how campaigns raise money.  In an effort to help you stay on top of what’s happening in campaign finances, here is a look at a […]

How to Use Fundraising Data to Improve Your Campaigns

Data is the talk of the tech and political spheres for good reason.  The prudent use of data has the potential to transform a political campaign in surprisingly little time.  Although implementing data analysis does not guarantee your campaign’s success, it has the potential to ramp up your visibility and financial support. Fundraising data provides […]

How to Get Elected to Congress

One of the first things you should consider when planning a run for Congress is eligibility. Look into all relevant state and federal regulations and make sure you and your campaign have taken care of all the necessary work before you turn your focus to strategy and finance. Keep in mind that a lot of […]

How to Get Elected Mayor

The prospect of running for public office, especially a mayoral race, might seem a bit overwhelming.  While many people in your community may express interest in running for public office, few act on it by declaring their candidacy.  If you are considering running for mayor or have already decided to run, your chances of electoral […]

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