In The Know

Data Center Best Practices Checklist

There is a common misconception that pounding the pavement with canvassing is the primary driver of political success, especially in local elections.  Pressing the flesh with voters is certainly important, yet it is only one piece of the puzzle.  As time progresses, success in elections is becoming more dependent on technical prowess.  In particular, understanding […]

Best Practices in Business Intelligence and Data Warehousing

Business intelligence practices and data warehousing certainly sound complex on the surface, yet there’s no reason to be intimidated.  The strategic use of data warehousing and business intelligence tools will elevate your campaign to the next level. Gathering consumer data can give you insight into how your campaign resonates with voters, and how people are […]

Redistricting in Every State

Congressional redistricting continues ahead of the 2022 midterms, and the maps that have been completed provide insight into how electoral races might shape up in the months and years ahead.  Let’s take a quick look at how redistricting is going and the impact it is likely to have on the balance of power across the […]

Data Gathering Best Practices

Voter analytics includes the collection of consumer data to help you shape your marketing and direct your campaign’s efforts.  The challenge lies in responsibly collecting the data you need and making the proper use of the data you collect.  A good analysis of your information can provide you with the insights you need to make […]

How to Get Elected Mayor

The prospect of running for public office, especially a mayoral race, might seem a bit overwhelming.  While many people in your community may express interest in running for public office, few act on it by declaring their candidacy.  If you are considering running for mayor or have already decided to run, your chances of electoral […]

Political Marketing Strategies

With mid-term elections approaching in November, political campaigns and candidates are searching for new and effective ways to communicate with their constituents. A candidate or party’s reputation can significantly impact the election’s outcome, and a well-thought-out political marketing strategy can help a candidate gain votes and achieve their goal.

Pay-to-Play Rules & Compliance Best Practices

Organizations must always comply with the U.S. Securities and Exchange Commission’s pay-to-play rules. The Investment Advisers Act of 1940, specifically Rule 206(4)-5, dictates the rules and regulations for political contributions, as well as what needs to be done to comply. It’s extremely important for all firms to comply with these strict rules because the penalties […]

How is Census Data Used?

On April 26th, 2021, the United States Census Bureau officially released the initial results of the 2020 census, the 24th census in our nation’s history. The census has important implications for district, federal dollars, and government planning. Campaigns and political advocacy organizations should always be prepared to utilize census data in their strategic decision-making. At […]

How to Run for Office: The Ultimate Guide

Whether you’ve wanted to run for office all of your life or it is a new dream, the process is extremely exciting and likely overwhelming. It can be hard to take the step from dreaming to doing when it comes to your campaign, but it may not be as difficult as you expect. To help, […]

How to Be a Good Campaign Manager

The campaign manager plays an essential role in any political campaign. The campaign manager is in charge of many different aspects of the campaign, which can be a bit overwhelming. Whether this is your first time working as a campaign manager or you’re looking for ways to improve, here are some tips on how to […]

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