7 Texting Strategies for Advocacy Outreach

As an advocate, searching for a way to conduct outreach that is both cost-effective and impactful can be tricky, but before you print thousands of mailers or start making cold calls, take a step back and consider a method like texting. 

Indeed, sending a text is a quick, non-intrusive way to conduct advocacy outreach, and when done right, it can produce astounding results. If you’re not sure where to begin, we invite you to join us as we dive into six texting strategies for advocacy outreach that you can use for your grassroots movement or political campaign.

Why Texting Works for Advocacy Outreach

The most successful advocates mirror digital marketing trends to achieve their missions and stir their audiences to action, and when it comes to text-based outreach efforts, mainstream marketers have had astounding success; on average, text messages have an open rate of 98%, and (perhaps more importantly) 91% of people want to receive text messages from the brands or entities they support. 

As such, the bottom line is that people are receptive to text messages. Americans check their phones roughly 144 times each day; combine that with the almost instantaneous nature of a text and its far less intrusive and disruptive nature compared to that of a phone call, and the positive reception should come as no surprise. 

7 Ways to Maximize Your Reach and Impact Through Texting

Texting can certainly amplify your advocacy outreach efforts, but it’s important that you go about your text-based advocacy efforts the right way. 

With that said, here are a few tips to accelerate your process: 

Obtain Consent

Start by building a list of contacts who have explicitly agreed to receive text messages from your organization. Several states have issued consumer and data privacy laws, all of which include stiff penalties for violators, so you must make sure you are complying with all applicable frameworks when gathering data and sending messages. 

As part of the process, you’ll need to implement easy opt-in mechanisms. Use various channels to help grow your audience, such as social media platforms, your website, and special events; for example, you could run a social media ad that encourages people to text a keyword to a short code to join your texting list. 

Create Compelling Messages

You only have seconds to grab a reader’s attention and encourage them to engage with your group, so be concise, but compelling, too; avoid jargon and ensure that your call to action (CTA) is straightforward. 

Add a Personal Touch

Personalization can also boost engagement. Use the recipient’s name and form your messages based on their interests or past involvement with your cause. In addition, consider the timing of your messages to ensure that they are both seen and actionable; avoid early mornings or late nights. 

Engage in Two-Way Conversations

Turn your outreach into a two-way conversation by asking questions or encouraging recipients to share their thoughts. That kind of interaction can provide valuable insights and strengthen connections with your supporters, and you can further maximize engagement by simplifying the response process; for instance, instead of requiring recipients to type a full response, simply allow them to respond with a simple “Y(es)” or “N(o).” 

With that said, you need to ensure you have the resources to respond promptly to replies, either in the form of dedicated staff members or volunteers who are trained to manage text-based interactions. If you take too long to reply, the sender’s interest in interacting with your group could quickly fade. 

Segment Your Audience

Tailored messages are more likely to resonate and elicit positive responses, so segment your contact list based on factors like demographics, interests, past actions, or engagement levels. Use A/B testing with different segments to see what messaging works best and help refine your strategy over time.

Keep in mind, though, that effectively segmenting your audience requires plenty of high-quality data. You can collect data organically, which may take months, or choose to source huge volumes of data from a political data provider, such as Aristotle.

Go Omnichannel

Texting for advocacy outreach is highly effective, but you shouldn’t use the strategy in a vacuum. Instead, take your outreach efforts omnichannel, connecting your SMS messages with your social media pages, email, and other channels to create a cohesive experience. 

The trick is to make sure that your message is consistent across all formats and that one channel feeds into the next. For example, use social media to encourage people to opt-in for text message updates; once you’ve built a rapport through those two channels, ask recipients to support your cause. 

Use the Right Data

Data is foundational before, during, and after a text-based advocacy outreach campaign. In the lead-up, data will help you determine who to target and how to compose your messages; in the midst of your initiative, data can help you pivot your messaging and targeting efforts to maximize reach, and after a campaign has wrapped up, you can leverage data analytics to track open rates, responses, and actions taken as a result of your texts. 

Moreover, data can help you verify that you are adhering to relevant privacy laws. Ensure that you track opt-in responses and maintain a record of these interactions for auditing purposes. You’ll need a centralized solution for keeping up with all of that data, of course, and fortunately, data providers like Aristotle offer purpose-built technologies designed to support your advocacy efforts. 

Power Your Text Advocacy Campaign With Aristotle 

Texting for advocacy outreach is a powerful tool that can help you achieve your goals and affect meaningful change, but you’ll need robust advocacy technology and high-quality data to run text outreach campaigns at scale. 

With the help of Aristotle, you can precisely target specific audiences who are likely to respond to your messaging efforts. We also offer robust advocacy technology designed to promote efficiency and productivity. Schedule a demo with Aristotle today to learn more. 

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