Aristotle Data

Election Canvassing Tips & Tricks

If you want to win a political election, you’ve got to get your message out to voters. Today, there are many high-tech ways of doing so. Even so, going door-to-door and meeting people in person is still one of the most effective ways to communicate your campaign’s message.

How Data Can Win You an Election

A campaign strategy that is not data-driven is likely to fall behind. While data is certainly not new in U.S. elections, the internet and social media have revolutionized politics; it has changed both the amount of information that is available and the options that campaigns have for reaching their target audience. In this article, you […]

Data Analytics & Machine Learning

Virtually everyone has an opinion about how to manage a campaign, ballot initiative, or political advocacy effort. Of course, without hard data, many opinions are of limited value. Data provides the foundation for our beliefs. Campaigns and advocacy groups that are not data-driven are at a serious disadvantage—but political data is only as useful as […]

Social Media Data Analytics Strategy

A presence on social media is certainly important, yet your campaign should also regularly analyze engagement on these platforms.  Through the prudent use of data analysis, you can get real numbers, rather than intuition and soon you’ll be inspiring more followers your insightful posts. Recognize the Importance of Social Media Analytics and Reports The continuous […]

Data Mining Methods for Social Media

Effective data mining can make a huge difference for your political campaign.  In particular, social media data mining is especially important when analyzing the effectiveness of your marketing.  Social media continues to expand in size and scope with each passing year.  There is an absolute treasure trove of data available in social media that will […]

Data Analytics Best Practices

Data has the potential to make or break a political campaign, PAC, grassroots initiative, business, or other venture.  Information has never been more important.  However, merely gathering data alone will not suffice.  The analysis of the data is even more important than collecting it.  Let’s take a quick look at the best practices in data […]

Data Center Best Practices Checklist

There is a common misconception that pounding the pavement with canvassing is the primary driver of political success, especially in local elections.  Pressing the flesh with voters is certainly important, yet it is only one piece of the puzzle.  As time progresses, success in elections is becoming more dependent on technical prowess.  In particular, understanding […]

Best Practices in Business Intelligence and Data Warehousing

Business intelligence practices and data warehousing certainly sound complex on the surface, yet there’s no reason to be intimidated.  The strategic use of data warehousing and business intelligence tools will elevate your campaign to the next level. Gathering consumer data can give you insight into how your campaign resonates with voters, and how people are […]

Data Gathering Best Practices

Voter analytics includes the collection of consumer data to help you shape your marketing and direct your campaign’s efforts.  The challenge lies in responsibly collecting the data you need and making the proper use of the data you collect.  A good analysis of your information can provide you with the insights you need to make […]

How is Census Data Used?

On April 26th, 2021, the United States Census Bureau officially released the initial results of the 2020 census, the 24th census in our nation’s history. The census has important implications for district, federal dollars, and government planning. Campaigns and political advocacy organizations should always be prepared to utilize census data in their strategic decision-making. At […]

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