What Is an Independent Expenditure Campaign? An Introductory Guide

An independent expenditure campaign is an intriguing and important component of the political and electoral systems of the United States. Understanding how these campaigns work — and the implications they have on those systems — is critical for any entity involved in the political sphere, including candidates, campaigns, grassroots organizations, and political action committees (PACs), […]

Preventing Advocacy Burnout: 7 Tips and Best Practices

Working hard to support a political or social cause you are passionate about can be incredibly rewarding, but at the same time, the daily grind of advocacy can also lead to burnout on your part and that of your volunteer team. With that said, you must be aware of the signs of burnout and proactively […]

7 Texting Strategies for Advocacy Outreach

As an advocate, searching for a way to conduct outreach that is both cost-effective and impactful can be tricky, but before you print thousands of mailers or start making cold calls, take a step back and consider a method like texting.  Indeed, sending a text is a quick, non-intrusive way to conduct advocacy outreach, and […]

The Critical Role of Voter Data in Get Out The Vote Campaigns

In the 2020 presidential election, 66% of the voting-eligible population cast their ballots, a figure that represents the highest turnout rate for any national election in over a century. With that in mind, as candidates and political parties gear up for the 2024 election cycle, everyone is hoping for an equally awe-inspiring turnout come November, […]

Understanding Nonconnected PACs: A Comprehensive Guide

Political action committees (PACs) play a pivotal role in the United States political arena by collecting and distributing funds to influence electoral outcomes. Traditionally, PACs are “connected” to (read: affiliated with) a political party, corporation, or union sponsor, but nonconnected PACs are different, as they operate independently of a union or corporate sponsor. Below is […]

How Accurate Is Voter Data?

Since 1998, polls have accurately predicted the outcome of House, Senate, gubernatorial general election, and presidential races 78% of the time, a statistic that — all things considered — is pretty impressive.  Pollsters use a variety of information to make their predictions, including serves, historical trends, and most importantly, voter data, but therein lies a […]

What Is a PAC Solicitation Letter?

Solicitation letters are the primary fundraising tool of political action committees (PACs). When exploring fundraising strategies to back an important cause, it’s vital that you understand how solicitation letters work and what they can be used for.  What Is a PAC? A political action committee is a group formed to pool member contributions and donate […]

7 Tips to Engage Gen Z Voters

Gen Z (those born between 1997 and 2012) is quickly becoming one of the largest voting demographics in the United States; in fact, in the upcoming 2024 presidential election, 40.8 million Gen Zers will be eligible to cast a ballot, and roughly 8.3 million of them will be participating in a federal election for the […]

A Step-by-Step Guide to a Winning Awareness Campaign

Before you can spur your constituents to action, you need to generate adequate awareness about social issues and candidates, but optimizing awareness can be more difficult than you might expect, especially in the current climate; according to a 2022 study, 70% of Americans are overconfident about their political knowledge and awareness.  Cutting through the noise […]

Navigating the World of Political Action Committees: 7 Types of PACs

Just about everyone who’s involved in the world of politics has heard of a political action committee (PAC). It’s also well-known that PACs are involved with political fundraising and donating money to specific candidates or causes. However, there are numerous types and sizes of PACs, which is where things get a bit muddy. Some broad […]

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