Political data is the facts and statistics that campaigns, advocacy groups, and other organizations rely on to achieve their goals and/or promote their cause. There is an enormous amount of useful information available—but you need to know where to find it and how to use it. At Aristotle, we provide the most accurate and […]
A broad term, political data is defined as the information and statistics that relate to demographics, donation history, voter preference, voting behavior, and anything else that impacts elections and public policy. In the era of big data, campaigns and advocacy organizations that are not data-driven are at serious risk of falling behind the competition. At […]
Associations, corporations, and labor unions have Political Action Committees (PACs) because by law, they are prohibited from contributing directly to candidates. PACs are managed by an organization’s employees or members as a beneficial, collective voice for achieving its policy initiatives. Here’s everything you need to know about starting a PAC in 2021. With decades of […]
As defined by the Political Dictionary, an exit poll is “a poll of voters taken immediately as they leave the polling place.” Exit polls may be conducted by major media companies that are looking to make an early projection on a hotly-contested race, by committees, campaigns, or advocacy groups that are searching for the most […]
Every election cycle, tens of thousands of college students face the same hurdle. They must decide not only how to vote but also where to cast their ballot. Out-of-state students face even more challenges, including a lack of access to polling locations, new voting laws, and other restrictions that can impede them from exercising their […]
To orchestrate an effective and impactful campaign, you need a multifaceted strategy that includes several key touch points. The question is, how do you decide when, where, and how to connect with voters? While there is no easy answer to that question, you can guide your campaigning efforts by looking at current political trends that […]
Cable TV is no longer the most powerful marketing medium for political candidates. While approximately 56% of Americans still watch satellite or cable TV, a staggering 90% of the U.S. population actively uses social media. That translates to about 302 million Americans. There is no question that social media is one of the most effective […]
Facebook and its parent company Meta have created a multitude of marketing tools for the world’s most powerful social media platform. With the right strategy in place, your campaign team can transform a Facebook page into a robust voter mobilization channel. While you are probably well-versed in the use of Facebook for political purposes, you […]
The American public harbors mixed feelings about artificial intelligence. In a survey conducted by the Pew Research Center, about 18% of participants reported being more excited than concerned about the increased prevalence of AI in their daily lives. However, 37% categorized themselves as more concerned than excited and 45% as equally excited and concerned. Regardless […]
In the months — and sometimes years — leading up to a major election, political scientists across the nation engage in tireless forecasting exercises. The question is, how accurate are all these election forecasting models, and how can that accuracy be improved so political organizations gain valuable insights into voter behavior? In this exploration of […]
