Before the rise of social media, grassroots activism involved holding signs, taking out ads in local papers, communicating views via word-of-mouth, and other effective, albeit resource-intensive, strategies. Though these tactics still have their place today, social media represents the most impactful tool for amplifying your voice and promoting grassroots activism. Today, approximately 302.35 million Americans […]
Social media has transformed the game of political advertising. Both incumbents and upcoming candidates can now communicate with their constituents about their message and burning issues. Some use social networks such as Twitter to share their daily updates, express their views, or even share what they had for lunch. Not long ago, politicians communicated differently, […]
According to the Pew Research Center, only 5 percent of American adults had an active social media account in 2005. As of 2021, that number has skyrocketed to 72 percent. The most popular social media platforms—Facebook, Twitter, Instagram, TikTok, etc.—have transformed the world in many different ways. Politics are certainly no exception—and political campaigns that […]
Email is one of the best tools for reaching people who may vote for or donate to your political campaign. According to Mailchimp, open rates associated with political email campaigns are 22.94%, which when compared to various industries, is higher than average. Here are six tips to follow to maximize your email marketing for political […]
Social media is an extremely powerful tool for reaching your audience. Research shows that more than 70% of people in the United States have social media accounts. Being on social media is just one step in the process. Conducting in-depth analysis is key for understanding what social media strategies work best for you and which […]
Social media is a powerful way to reach millions of people with the click of a button or a tap on a screen. Today, there are various platforms that allow political campaigns to get their message out, connect with existing and new supporters, and raise money for their cause. But, while social media is simple […]
A presence on social media is certainly important, yet your campaign should also regularly analyze engagement on these platforms. Through the prudent use of data analysis, you can get real numbers, rather than intuition and soon you’ll be inspiring more followers your insightful posts. Recognize the Importance of Social Media Analytics and Reports The continuous […]
Effective data mining can make a huge difference for your political campaign. In particular, social media data mining is especially important when analyzing the effectiveness of your marketing. Social media continues to expand in size and scope with each passing year. There is an absolute treasure trove of data available in social media that will […]
Instagram, a social media platform owned by Meta (Previously known as Facebook), allows picture and video sharing. With over 120 million users across the United States, it is one of the most influential platforms among Millennials, Gen Z, influencers, and celebrities. This alone makes Instagram an ideal social media platform for political campaigning. Instagram as […]
Elected officials love their social media! Whether they are promoting a piece of legislation they recently introduced, posting a photo they took with constituents, or posting memes (yes… they post memes too!) lawmakers stay active on social media. In 2022 alone, federal lawmakers posted on social media more than 909,000 times. With those numbers its […]
