For decades, political scientists have been talking about the impacts of technological advancements on voter turnout. When electronic voting machines were deployed at scale in the early 2000s, many believed that this change would have a significant impact on voter participation levels by making the process of casting a ballot more accessible. However, voter participation […]
Everyone speaks about the stresses of running for office, but even starting a campaign can be a tremendous challenge itself. From running for Mayor to President, a political candidate will face several hurdles before they can start reaching constituents and asking for their votes. To make the campaign process easier, we’ll walk through some steps […]
Political candidates and parties rely heavily on political advertising to spread their message and appeal to the voters directly or indirectly. A political advertisement can be help campaigns in a number of ways, from helping raise your profile, to helping you raise more money. However, there are a lot of elements of a political campaign, […]
Viewers retain 95 percent of the message from a video message compared to other medium. Making a video can help you run an impactful campaign. Whether you produce these videos as a full commercial video or as short clips on social media, video is a great way to engage your supporters. If you are a […]
Social media has transformed the game of political advertising. Both incumbents and upcoming candidates can now communicate with their constituents about their message and burning issues. Some use social networks such as Twitter to share their daily updates, express their views, or even share what they had for lunch. Not long ago, politicians communicated differently, […]
As the election approaches, political campaigns seek avenues to reach out to their constituents, asking for their support. This is where effective campaigning can play a vital role in winning voters’ hearts and striking an emotional connection. The rise of social networks and the emergence of mobile devices have changed how modern-day political campaigns run […]
Big data has changed elections, public affairs, and U.S. government policies. Unfortunately, those who fall behind on data are unlikely to advance their objectives. For political campaigns and public advocacy groups, the collection, management, and use of data are essential. It makes the difference between achieving a goal—such as winning a campaign—and getting bogged down […]
The 2020 general election was the most expensive in history. If this teaches us anything, it’s that fundraising matters in politics. Campaigns that struggle to raise funds will always fall behind. With that said, it’s important to acknowledge one of the most common struggles when it comes to raising funds: donor fatigue, a phenomenon whereby people […]
As explained by the Harvard Business Review, consulting is “far more than just giving advice.” So, if consulting offers more, then what exactly do political consulting firms do? Read on to learn more. At Aristotle, our teams have provided the foundation for campaigns, political action committees (PACs), and advocacy groups for nearly four decades. It […]
One of the first things you should consider when planning a run for Congress is eligibility. Look into all relevant state and federal regulations and make sure you and your campaign have taken care of all the necessary work before you turn your focus to strategy and finance. Keep in mind that a lot of […]
