The time of the baby boomers is coming to a close. While many believed that Generation X was the heir apparent, millennial voters have surpassed them in terms of both size and political influence. In light of this, campaign managers and politicians must familiarize themselves with the voting patterns of millennials, as they’re already influencing […]
According to McKinsey, individuals born between 1996 and 2010 are considered members of Generation Z. As the second-youngest generation, situated between Generation Alpha and millennials, only around half of Gen Z can vote. Despite the fact that millions of Gen Zers are still coming into their own, the generation that came of age in the […]
Funding campaigns, raising voter awareness about important issues, and generating attention to key pieces of legislation require significant amounts of capital. While candidates can acquire funding from individual donors, doing so can be impractical. Political action committees (PACs) were created to expedite the collection and delivery of funding for legislative initiatives or political campaigns. Understanding […]
COVID-19 changed everything, including how people give. At the height of the global pandemic, online giving rose by 21%. This uptick in digital donations has set the stage for virtual fundraisers to become a mainstream tool for political action committees and aspiring candidates. As with all new tools, however, there’s a learning curve associated with […]
Hosting a political campaign event is an excellent way to draw attention to important issues, allow constituents to get to know candidates, and mobilize voters before an important election cycle. However, a finite amount of time and funding is available to arrange such events, meaning campaign managers must be prudent when selecting which strategies to […]
Forming a political action committee (PAC) is a great way to support your political candidate or get the word out about an important piece of legislation that’s about to hit the ballot. But if you want your PAC to make a real impact on the political landscape, you need to generate revenue. With that in […]
In today’s polarized political climate, Democrats and Republicans frequently clash in Congress, the executive branch, and the Supreme Court. While the impact of partisan polarization on the federal government is well-documented, its consequences for state governments are often overlooked. One notable trend at the state level is the increasing use of litigation against the federal […]
Many factors can motivate people to participate in elections. Some of the most common reasons include a desire to have their voices heard, a belief that their vote can make a difference, a sense of civic duty, or a desire to support a particular candidate or party. If people didn’t think their voices mattered, […]
There aren’t many sure bets in American politics, but conventional wisdom tells us that midterm elections usually go very poorly for the president’s political party. However, even in a political climate where shock has become the rule, not the exception, the 2022 midterms somehow managed to flip the script, defying pundits and prognosticators. Here are […]
When trying to educate lawmakers on issues important to your organization, nothing matters more than relationships. No, I’m not talking about relationships between lawmakers and your lobbying team. I’m talking about relationships between lawmakers and their constituents. Building an effective grasstops advocacy, or “Key Contact Program,” is one of the most important aspects of your […]
