Social media has become an inseparable component of marketing in most industries, including politics. Like it or not, much of today’s political discourse happens on social media. From Facebook to TikTok, politicians use a variety of digital marketing tools and strategies to increase their outreach and influence. Digital marketing in politics allows candidates and parties […]
Virtually everyone has an opinion about how to manage a campaign, ballot initiative, or political advocacy effort. Of course, without hard data, many opinions are of limited value. Data provides the foundation for our beliefs. Campaigns and advocacy groups that are not data-driven are at a serious disadvantage—but political data is only as useful as […]
Email is one of the best tools for reaching people who may vote for or donate to your political campaign. According to Mailchimp, open rates associated with political email campaigns are 22.94%, which when compared to various industries, is higher than average. Here are six tips to follow to maximize your email marketing for political […]
Social media is an extremely powerful tool for reaching your audience. Research shows that more than 70% of people in the United States have social media accounts. Being on social media is just one step in the process. Conducting in-depth analysis is key for understanding what social media strategies work best for you and which […]
Social media is a powerful way to reach millions of people with the click of a button or a tap on a screen. Today, there are various platforms that allow political campaigns to get their message out, connect with existing and new supporters, and raise money for their cause. But, while social media is simple […]
A presence on social media is certainly important, yet your campaign should also regularly analyze engagement on these platforms. Through the prudent use of data analysis, you can get real numbers, rather than intuition and soon you’ll be inspiring more followers your insightful posts. Recognize the Importance of Social Media Analytics and Reports The continuous […]
Effective data mining can make a huge difference for your political campaign. In particular, social media data mining is especially important when analyzing the effectiveness of your marketing. Social media continues to expand in size and scope with each passing year. There is an absolute treasure trove of data available in social media that will […]
Although a greater share of political organizing and political activity is happening in digital spaces, nothing compares to an in-person political event. These events remain one of the most effective ways for candidates and advocacy groups to get their message out there through building personal connections. In this article, you will find an overview of […]
The internet and social media has changed the way that political candidates, politicians, and political advocacy groups interact with their constituents. According to the Pew Research Center, 86 percent of Americans report that they regularly get their news online. On the one hand, modern connectivity offers tremendous advantages. It is easier to connect with people […]
Raising money for a political campaign through email is inherently challenging. It can be difficult to get people to even read email messages, let alone click through to provide you with a donation. Every politician should understand that email conversion rates are low. However, an email blast requesting financial support does not have to be […]
