Data has the potential to make or break a political campaign, PAC, grassroots initiative, business, or other venture. Information has never been more important. However, merely gathering data alone will not suffice. The analysis of the data is even more important than collecting it. Let’s take a quick look at the best practices in data […]
There is a common misconception that pounding the pavement with canvassing is the primary driver of political success, especially in local elections. Pressing the flesh with voters is certainly important, yet it is only one piece of the puzzle. As time progresses, success in elections is becoming more dependent on technical prowess. In particular, understanding […]
Business intelligence practices and data warehousing certainly sound complex on the surface, yet there’s no reason to be intimidated. The strategic use of data warehousing and business intelligence tools will elevate your campaign to the next level. Gathering consumer data can give you insight into how your campaign resonates with voters, and how people are […]
Voter analytics includes the collection of consumer data to help you shape your marketing and direct your campaign’s efforts. The challenge lies in responsibly collecting the data you need and making the proper use of the data you collect. A good analysis of your information can provide you with the insights you need to make […]
On April 26th, 2021, the United States Census Bureau officially released the initial results of the 2020 census, the 24th census in our nation’s history. The census has important implications for district, federal dollars, and government planning. Campaigns and political advocacy organizations should always be prepared to utilize census data in their strategic decision-making. At […]
Data is the driving force behind every successful entity, including political and consumer campaigns. Every organization in the world uses data to streamline its operations and for informed decision-making. Therefore, data management is necessary to ensure flawless data analysis.
Grassroots and advocacy groups fulfill one of the most important civil responsibilities. With modern technology, even a relatively small grassroots organization can have a huge impact. That is not to say that grassroots organizing or public advocacy is easy. Quite the contrary, all advocacy groups need to have the right strategy in place. Knowing how […]
When trying to educate lawmakers on issues important to your organization, nothing matters more than relationships. No, I’m not talking about relationships between lawmakers and your lobbying team. I’m talking about relationships between lawmakers and their constituents. Building an effective grasstops advocacy, or “Key Contact Program,” is one of the most important aspects of your […]
Independent Study Shows Data Firm Delivers Highest-Quality Data Originally published on NEWSWIRE, November 18, 2021 Aristotle, the leader in political, consumer and financial data, and technology, today announced that it scored at the top of the list in political party affiliation with over-indexing in Democrats, Republicans and Independents as well as Race and Ethnicity, HHI, Presence of […]
There’s always excitement around the Reed Awards every year – old friends to connect with, new faces to see, who will take home the gold in their category, and what trade secrets we can bring back to our staff. This year, I’m thrilled to report that Aristotle reached the finals for two awards: Best International […]
