Cable TV is no longer the most powerful marketing medium for political candidates. While approximately 56% of Americans still watch satellite or cable TV, a staggering 90% of the U.S. population actively uses social media. That translates to about 302 million Americans. There is no question that social media is one of the most effective […]
Facebook and its parent company Meta have created a multitude of marketing tools for the world’s most powerful social media platform. With the right strategy in place, your campaign team can transform a Facebook page into a robust voter mobilization channel. While you are probably well-versed in the use of Facebook for political purposes, you […]
The American public harbors mixed feelings about artificial intelligence. In a survey conducted by the Pew Research Center, about 18% of participants reported being more excited than concerned about the increased prevalence of AI in their daily lives. However, 37% categorized themselves as more concerned than excited and 45% as equally excited and concerned. Regardless […]
In the months — and sometimes years — leading up to a major election, political scientists across the nation engage in tireless forecasting exercises. The question is, how accurate are all these election forecasting models, and how can that accuracy be improved so political organizations gain valuable insights into voter behavior? In this exploration of […]
Donations are a key part of the U.S. political system. As reported by OpenSecrets, the 2020 election cost approximately $14 billion—by far the most of any election in American history. Future elections are projected to be even more expensive. Many people want to use their financial resources to make a difference in our country. However, […]
Running for political office can be an exciting endeavor. It can also be very challenging. As the candidate, it is your vision, background and values for which people will be voting. Winning an election takes a clear vision and a detailed plan to get your message out. This can be difficult to do if you […]
According to the Pew Research Center, only 5 percent of American adults had an active social media account in 2005. As of 2021, that number has skyrocketed to 72 percent. The most popular social media platforms—Facebook, Twitter, Instagram, TikTok, etc.—have transformed the world in many different ways. Politics are certainly no exception—and political campaigns that […]
A campaign strategy that is not data-driven is likely to fall behind. While data is certainly not new in U.S. elections, the internet and social media have revolutionized politics; it has changed both the amount of information that is available and the options that campaigns have for reaching their target audience. In this article, you […]
Social media has become an inseparable component of marketing in most industries, including politics. Like it or not, much of today’s political discourse happens on social media. From Facebook to TikTok, politicians use a variety of digital marketing tools and strategies to increase their outreach and influence. Digital marketing in politics allows candidates and parties […]
Email is one of the best tools for reaching people who may vote for or donate to your political campaign. According to Mailchimp, open rates associated with political email campaigns are 22.94%, which when compared to various industries, is higher than average. Here are six tips to follow to maximize your email marketing for political […]
