Voter Targeting: Save Time. Let the Data Do The Work. Don’t underestimate the value of accurate data in 2015. With Republicans controlling both houses and President Obama entering the home stretch, this ‘off-year’ promises to be a titanic year in political advocacy.
“In an off-year election, there’s no doubt that a candidate in Montana is going to know better what he or she should be using in the way of software and digital and messaging,” John Phillips, CEO of Aristotle, a nonpartisan campaign technology firm, told Mashable. The power of a centralized database, Phillips said, is lessened. Read […]
