Mike Young, Aristotle’s SVP, Account Management: I’m sure you’ve heard about Facebook launching itself into advocacy with the release of their Town Hall tool. Given the role social media played in the last election and the days since, it’s no surprise that Facebook is dipping its toes in the advocacy pool.
Technology is fundamentally changing how people become informed about the world around them. According to a Pew report, nearly two-thirds of Americans own a smartphone. This handheld device, in addition to tablets and laptops, enables Americans to be connected to the rest of the world 24/7, 365 days a year.
