Campaign financing is essential to the success of political campaigns, allowing candidates to spread their message, connect with voters, and run effective advertisements. Be that as it may, not all campaign contributions are the same. In the U.S., campaign funds are generally classified into two different categories: hard money and soft money. If you are […]
Thanks to the increasing prevalence of early voting, you don’t have to wait until November 5 to start racking up votes for your candidate. You can connect with early voters and build momentum days (or, in some cases, weeks) before election day. Your campaign’s ability to connect with and mobilize early voters could mean the […]
Absentee voting has grown in popularity over the past decade, with one of the biggest surges coming ahead of the 2020 presidential election. As more constituents opt for absentee ballots, it’s vital that your campaign accounts for this growing demographic when planning outreach efforts. You cannot neglect this segment of voters and expect to achieve […]
America’s two-party political system provides clarity to voters and can make it easier to identify candidates who align with each constituent’s values. These benefits are particularly prevalent at the local and state level. However, the upcoming presidential election has illustrated the cultural and societal differences of various regions of the United States. Finding a candidate […]
A great campaign slogan should encapsulate the essence of your message and resonate with your audience. It should effectively leave a lasting impression on constituents and serve as a rallying cry for your cause. But coming up with such a phrase, one that’s memorable, marketable, and effective all at once, can prove tricky. On that […]
The Elections Performance Index (EPI) can provide you and your team with valuable insights about voter behavior and your state’s performance on Election Day. Below, you’ll learn about what the EPI is and how you can use it to your advantage. What’s the Elections Performance Index (EPI)? The EPI is a data-driven assessment tool developed […]
Anyone who has ever participated in the political arena understands the concept of canvassing. A team of volunteers is brought together, goes door-to-door in a target district, and connects with constituents to learn more about their plans regarding an upcoming election or vote. The goal is to build awareness and sway undecided voters to support […]
Running a political campaign is a complex endeavor that requires, among many things, a skilled team. Political campaign training will help bring your staff together and ensure everyone has the abilities necessary to achieve strategic goals. On that note, below is everything you need to know about political campaign training. The Basics of Political Campaign […]
Campaign texting has become an increasingly popular and effective tool for engaging with supporters, mobilizing volunteers, and reaching potential voters. It’s direct, personal, and less invasive or disruptive than a phone call. Additionally, text messages have an open rate of 98%, making them a better option than email. However, effective campaign texting involves much more […]
Town halls remain some of the most powerful tools for getting people talking about important issues, driving political engagement, and showcasing where your candidate stands on key topics. However, like many aspects of the American political process, town halls have received a virtual facelift in recent years. Known as tele-town halls, these virtual meetings allow […]
