Aristotle Campaign Guide

Using Political Data to Reach Undecided Voters

The United States’ two-party system can be extremely polarizing, with millions of Americans committed to supporting their party’s candidate no matter what. However, swing voters often decide tightly contested political races, including the 2024 presidential election.  Reuters reports that 20% of voters haven’t picked a candidate in this year’s presidential race, with many leaning toward […]

4 Digital Political Advertising Strategies for 2024

The upcoming presidential election cycle stands to be one of the most important in history. The local, state, and federal elections slated to take place in 2024 will also have a tremendous impact on the future of our democracy. With so much riding on this election cycle, your campaign must build a robust political advertising […]

GOTV and How to Join Its Cause

The Get Out the Vote (GOTV) movement has proven to be a powerful tool for encouraging more widespread participation in elections and encouraging constituents to make their voices heard at the local, state, and federal levels. It involves mobilizing people to participate in the democratic process and, most notably, elections.  If you are passionate about […]

Will Intelligent, Weaponized Chatbots Sway Voters?

Last year, 80% of people interacted with a chatbot at least once. These ubiquitous computer programs are designed to simulate conversations and help site visitors find information, access support, and resolve basic issues without contacting a real employee.  Traditionally, it’s been relatively easy to tell whether you’re talking to a chatbot. They are only equipped […]

Will New Technology Boost Voter Turnout?

For decades, political scientists have been talking about the impacts of technological advancements on voter turnout. When electronic voting machines were deployed at scale in the early 2000s, many believed that this change would have a significant impact on voter participation levels by making the process of casting a ballot more accessible.  However, voter participation […]

Create an Effective Political Advertising Campaign

Political candidates and parties rely heavily on political advertising to spread their message and appeal to the voters directly or indirectly. A political advertisement can be help campaigns in a number of ways, from helping raise your profile, to helping you raise more money. However, there are a lot of elements of a political campaign, […]

Top 8 Local Election Campaign Ideas

As the election approaches, political campaigns seek avenues to reach out to their constituents, asking for their support. This is where effective campaigning can play a vital role in winning voters’ hearts and striking an emotional connection. The rise of social networks and the emergence of mobile devices have changed how modern-day political campaigns run […]

7 Overlooked Pointers for a Campaign Manager

Expand Your Network Managing a political campaign is much easier with a team of supporters at your service.  Meet with potential volunteers, donors, and staffers at networking events and meetings in your local community.  Expand your social and professional network to include as many like-minded people as possible. You’ll have an army of people ready […]

How to Get Elected to Congress

One of the first things you should consider when planning a run for Congress is eligibility. Look into all relevant state and federal regulations and make sure you and your campaign have taken care of all the necessary work before you turn your focus to strategy and finance. Keep in mind that a lot of […]

What is Political Data?

A broad term, political data is defined as the information and statistics that relate to demographics, donation history, voter preference, voting behavior, and anything else that impacts elections and public policy. In the era of big data, campaigns and advocacy organizations that are not data-driven are at serious risk of falling behind the competition. At […]

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