Aristotle Blog

Leveraging Voter Data for Effective Outreach

The political landscape is changing fast! During the 2024 election cycle, millennials and Gen Z voters will make up roughly half of voters. Within 10 years, these two generations will comprise over 50% of constituents.  If you want to stay ahead of this change curve and achieve your political goals this campaigning season, you’ll need […]

How Do PACs Raise Money?

Bonafide staples of the American political landscape, political action committees (PACs) raise funds to support candidates, legislation, and political causes. An important question, however, lies in understanding how PACs raise money, and the answer is crucial for anyone interested in politics, campaign finance, or the democratic process. With that in mind, we invite you to […]

Advocacy vs. Activism: Differences, Similarities, and Nuances

In the realm of social change, the terms “advocacy” and “activism” are often used interchangeably, but in actuality, they represent distinct approaches to achieving societal goals. With that said, we’ll unpack the differences, similarities, and nuances between advocacy and activism below. What Is Advocacy? As defined by Merriam-Webster, advocacy is the “act or process of […]

7 Effective Ways to Expand Your Grassroots Network

Grassroots movements thrive on community engagement and collective action, and whether you’re advocating for social change, environmental protection, or political reform, expanding your network can propel you toward your goals.  That said, a successful movement is not just about numbers; it’s about fostering a community of engaged, passionate individuals committed to your cause. With that […]

7 Strategies for Keeping Volunteer Advocates Engaged

Volunteer advocates are the backbone of many non-profit organizations, grassroots campaigns, and social movements. In fact, there are over 10,000 active volunteers in the United States.  Building a network of passionate volunteer advocates can propel your organization toward its goals and help you effect real change in your community, but acquiring volunteers is only the […]

Understanding CRM for Political Campaigns

Modern political campaigns have evolved into sophisticated operations that rely heavily on technology and data management. Customer relationship management (CRM) technologies have been integral to these substantial developments, providing all-in-one solutions for gathering, managing, and leveraging data. With that in mind, let’s dive into what CRM platforms mean for political campaigns and how you can […]

The Art of Attraction: 3 Ways Campaigns Win Over Voters

Political campaigns throughout the U.S. are pulling out all the stops to mobilize voters and get them to be more involved in the trajectory of the nation.  According to the Pew Research Center, voter turnout reached its highest rate since 1900 with the 2020 presidential election, where two-thirds of eligible Americans cast their ballots. The […]

Unleash the Power of the People: 5 Steps to Building a Grassroots Campaign

The beauty of a grassroots campaign lies in its ability to empower individuals and communities to make a tangible impact, bringing them together to champion a cause, influence change, or support a candidate they believe in.  Grassroots campaigns are a genuine embodiment of democracy in action, and below, we’ll outline five essential steps through which […]

Amplify Your Voice: Using Social Media to Promote Grassroots Activism

Before the rise of social media, grassroots activism involved holding signs, taking out ads in local papers, communicating views via word-of-mouth, and other effective, albeit resource-intensive, strategies. Though these tactics still have their place today, social media represents the most impactful tool for amplifying your voice and promoting grassroots activism. Today, approximately 302.35 million Americans […]

Association PACs vs. Corporate PACs — Which Gives More?

You’re probably aware of the significant role political action committees (PACs) play in the American political landscape, but have you ever wondered how they compare in terms of giving? We’ll explore the nuances of these two major players in political financing, giving you a clearer picture of their impacts.  Defining Political Action Committees Political action […]

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