Political action committees (PACs) have been a staple of the American political system for decades. Traditional connected and non-connected PACs can fundraise for and donate directly to campaigns or candidates. However, they are subject to strict contribution limits. Super PACs, on the other hand, can raise as much money as they want and aren’t restricted […]
Absentee voting has grown in popularity over the past decade, with one of the biggest surges coming ahead of the 2020 presidential election. As more constituents opt for absentee ballots, it’s vital that your campaign accounts for this growing demographic when planning outreach efforts. You cannot neglect this segment of voters and expect to achieve […]
America’s two-party political system provides clarity to voters and can make it easier to identify candidates who align with each constituent’s values. These benefits are particularly prevalent at the local and state level. However, the upcoming presidential election has illustrated the cultural and societal differences of various regions of the United States. Finding a candidate […]
There are plenty of different ways to approach political fundraising. Your campaign can target micro-donors and rely on tens of thousands of small transactions to support your candidate. At the same time, it could target mid-level or even big-money donors in hopes of refilling its political coffers for the next election cycle. No matter which […]
In today’s rapidly evolving corporate and public affairs landscape, thought leadership has become a critical differentiator, especially in the realm of grassroots advocacy. But what does it mean to be a thought leader in this space? And how do you build the trust needed to genuinely influence and lead within your industry? At its core, […]
Political data can typically be classified into one of two main types: qualitative and quantitative. Both kinds of data are crucial for helping you understand the political landscape you’re operating within and the audience you’re trying to connect with. However, each category of information serves different purposes and can yield unique insights. With that in […]
If you’ve built a strong base of supporters, the last thing you want to do is let the momentum fade. However, it’s only natural for some (or possibly even most) of your advocates to want to take a breather in the aftermath of a major campaign or project. Advocates are an invaluable part of your […]
A great campaign slogan should encapsulate the essence of your message and resonate with your audience. It should effectively leave a lasting impression on constituents and serve as a rallying cry for your cause. But coming up with such a phrase, one that’s memorable, marketable, and effective all at once, can prove tricky. On that […]
The Elections Performance Index (EPI) can provide you and your team with valuable insights about voter behavior and your state’s performance on Election Day. Below, you’ll learn about what the EPI is and how you can use it to your advantage. What’s the Elections Performance Index (EPI)? The EPI is a data-driven assessment tool developed […]
After creating your own political action committee (PAC), the next step is to start fundraising. The question is, where do you begin? More importantly, how can you encourage potential supporters to contribute so you can make a meaningful impact on key campaigns and initiatives? There aren’t any one-size-fits-all strategies for encouraging contributions to your PAC. […]
