Starting your political action committee (PAC) is a powerful way to back the candidates you support and advocate for issues you believe in. However, before your committee can make a difference, you’ll need to register it with the Federal Election Commission (FEC). The process might sound daunting, but it’s relatively straightforward. Understand the Basics Before […]
Data represents the single most important commodity in modern campaigning. Without timely, relevant insights about issues and constituents, it’s virtually impossible to build a winning campaign. Suffice it to say that the proliferation of data collection and analytics has led to the formation of a new field known as data politics. But what exactly is […]
The United States’ two-party system can be extremely polarizing, with millions of Americans committed to supporting their party’s candidate no matter what. However, swing voters often decide tightly contested political races, including the 2024 presidential election. Reuters reports that 20% of voters haven’t picked a candidate in this year’s presidential race, with many leaning toward […]
Political action committees (PACs) play an important role in the American political landscape, enabling groups to pool resources and support candidates, legislation, and other political initiatives. Federally connected PACs are governed by the Federal Election Commission (FEC). The FEC has a stringent set of regulations that dictate everything from the people you can collect donations […]
The upcoming presidential election cycle stands to be one of the most important in history. The local, state, and federal elections slated to take place in 2024 will also have a tremendous impact on the future of our democracy. With so much riding on this election cycle, your campaign must build a robust political advertising […]
The Get Out the Vote (GOTV) movement has proven to be a powerful tool for encouraging more widespread participation in elections and encouraging constituents to make their voices heard at the local, state, and federal levels. It involves mobilizing people to participate in the democratic process and, most notably, elections. If you are passionate about […]
If you create an advocacy group centered around an important cause, people will flock to your organization to offer their support, time, and resources, right? While a great cause will attract a handful of passionate members, most people probably aren’t even aware that your organization exists unless you market it. What Is Advocacy Marketing? Advocacy […]
Launching your own advocacy group is a noble cause that can help you affect meaningful change in the world around you. However, you will also encounter several hurdles along the way, which can range from apathy to bureaucratic barriers. Understanding these issues and learning how to overcome them can help you become a more effective […]
Whether you operate in the political arena or want to tackle a pressing societal issue, advocacy represents one of the most powerful tools at your disposal. There are two distinct approaches within the advocacy landscape: grassroots and grasstops advocacy. The grassroots approach has been a staple of the American political system for decades. It has […]
Campaign texting has become an increasingly popular and effective tool for engaging with supporters, mobilizing volunteers, and reaching potential voters. It’s direct, personal, and less invasive or disruptive than a phone call. Additionally, text messages have an open rate of 98%, making them a better option than email. However, effective campaign texting involves much more […]
