Technology is fundamentally changing how people become informed about the world around them. According to a Pew report, nearly two-thirds of Americans own a smartphone. This handheld device, in addition to tablets and laptops, enables Americans to be connected to the rest of the world 24/7, 365 days a year. Here’s the catch: access to information at any given time means tailored messaging is not only necessary, but it’s essential for successful campaigns. Combining digital mediums with comprehensive voter data cuts through the noise by ensuring a seamless message is delivered to the voter.
Let’s take a look at how a few of these mediums — combined with accurate data — can elevate your campaign to the next level.
Display Ads: Display ads help you connect with as many voters as possible. With millions of cookies/IPs matched to a voter file, you can feel confident that your message is getting served to the maximum number of voters. Political data gives you the capability to leverage display channels and find your audience across the Web.
Facebook: Facebook remains the most popular social network in the world, and advances in native advertising on the site have opened up plenty of doors for digital marketers. Matching voter data files to active Facebook users help you target based on the interests and preferences of your audience. Whether you’re looking to run CPM or PPC campaigns, utilizing accurate data is a must when creating your Facebook strategy.
Pre-Roll Video: Video advertising is one of the fastest growing mediums in digital marketing. Developing a creative pre-roll campaign enhances your presence on the Web, where you can target your voters and test your ads to learn what is resonating with your audience.
Mobile Ads: Precisely targeted mobile ads are often underrated. The ability to target all the way down to the precinct level helps you get your message to the right people.
Omnichannel Marketing: A relatively new marketing channel, omnichannel marketing, allows you to create the optimal experience for you and your audience by focusing on the user experience. Tailoring and serving ads across several channels allows you to connect with your audience in unique ways across many platforms and mediums. Whether you want to mix pre-roll and Facebook, emails and direct mail, or a combination of many strategies, omnichannel marketing is a must in an ever-increasing digitalized electorate.
Want to learn more? Let’s talk! Aristotle can now help you reach your audience over many digital mediums with a host of solutions. Paired with our award-winning voter file, Aristotle’s digital solutions can help you connect with your audience online.
Blake Waycaster
Account Manager, National Data
