Originally posted on CompleteCampaigns.com and written by Greg Allison
Political campaigns can be tense and stressful. There is so much to do and often not enough time to do it. If you are a candidate or campaign manager, you should not be without a button maker machine. These machines will help you with some of the most critical areas of your campaign – getting the word out, addressing issues, and rallying support. Not only will buttons help acknowledge the issues and rally support, they will do it inexpensively and that is a word that any campaign manager likes to hear.
Mass mailings and phone campaigns take time and money. Postal rates continue to go up as well as the cost of paper, printing, and labels. You need paid staff or volunteers to organize the mailing list and put the mailers together for shipping. A great percentage of these mailers will never be read or even opened. The recipient who has other more important things on his or her mind will classify these mailers as junk mail and toss it in the trash. However, if you and your staff are wearing buttons, you are inviting the viewer to ask you questions. This gives you one on one face time with the public to answer directly and discuss the issues important to you candidate and party.
Your volunteers are some of the most important people you will deal with in a political campaign. They give their time and efforts in order to see their candidate win the election. Buttons for your volunteers are great for inexpensive nametags. Making buttons for your volunteers with the candidate’s name, party affiliation and the date of the election will help them be identified in public. This is especially helpful if your volunteers are doing door to door campaigning or are out at a public event. Buttons are a great conversation starter and will give your volunteers an opportunity to tell people about your candidate and the issues he or she cares about.
Rallies are another great opportunity to pass out buttons. Political rallies are high excitement and these buttons with your candidate’s name and what he or she is running for can be sold at rallies and fundraising events. Speeches and debates are other events that these buttons can be worn or sold at. These buttons will help accelerate the campaign and give your candidate name recognition.
Educating the voters on the issues is a major part of any election or race. Making buttons that read “Vote No on Amendment Two” will let people know just where you stand. Getting the word out about how your candidate or party wishes to vote is important. Buttons with the date of the election and an encouragement to get out and vote are equally important. A button that reads “Vote on November 2nd” will remind everyone who sees it to vote and this will enhance the odds of your candidate’s success.
Fundraising events are a part of every campaign. Contributors to your campaign can receive buttons that say “I support John Doe”. The campaign slogan should be made into a button and either sold to raise money or given away at party meetings and fundraisers. These also make great keepsakes for the candidate and the voters.
If there are particular activist groups that support your candidate, then make buttons with their organization name stating that the organization supports your candidate. This goes along way in showing that your candidate cares about that group and its agenda. For example, a button that says “John Doe Supports Local Commerce” given out to the local businesses will encourage others with that same feeling to vote for your candidate. You can never thank your supporters enough, and having custom buttons with their group name and the election year on it will be a keepsake at the close of the election.
Urging people to vote is critical in this day and age. Elections have become closer and every vote counts. Making “I Voted” buttons to give away after voting has taken place can encourage other people to step up and be heard as well. Make sure that you have some buttons made up with the date the voting takes place and encourage your staff and volunteers to wear them. If no one votes then no one gets elected and no issues are resolved. Buttons are a great way to remind people to perform this great civic duty.
You have probably already seen buttons in the political arena. Some of the major reasons those political parties and campaigners use buttons is that they are handy to pass out, inexpensive to make, and people will wear them. Buttons get your message out, identify your support staff, and encourage the public. Be it for the presidency or the local town mayor, every candidate and political movement should have a button-making machine.