Aristotle Social Media

Best Practices for Campaigning on Social Channels in 2023

Cable TV is no longer the most powerful marketing medium for political candidates. While approximately 56% of Americans still watch satellite or cable TV, a staggering 90% of the U.S. population actively uses social media. That translates to about 302 million Americans. There is no question that social media is one of the most effective […]

Effectively Using Social Platforms to Connect with Your Audience

You may have noticed last month that Aristotle tweeted a variety of ‘do-it-yourself’ (DIY) tools that can assist government relations professionals with presentations and other communication efforts, such as developing infographics, newsletters, Web videos and managing social media accounts.

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