How do you recruit and motivate advocates when the audience has a negative view towards the person, or entity, that they are going to be advocating for or contributing to?
Let’s use Congress as an example. According to a recent Real Clear Politics average, congressional approval is slightly below 17 percent.
Aristotle’s credo is that innovation drives progress, especially when it disrupts the status quo. Two decades ago, Aristotle played a pioneering role in the invention of online political fundraising—a revolution that upended the traditional shadowy means of raising money for campaigns. Aristotle is again upending the political world with an innovation that has been four […]
