Utilizing a brand to take your advocacy efforts to the next level All too often government relations offices find themselves in conflict with their companies or association’s marketing department. What if that wasn’t the case? How could these two teams support each other’s needs through advocacy?
How ‘question order’ affects the electorate’s response Consider this: You are director of operations for a PAC. A poll just came out that suggests the electorate significantly increased their support for your cause. Now you want to send a message and hammer home that message.
