In getting ready for next year’s races, we should all take note of what is going on right now on issues voters are seeing play out right now. Issue campaigns in off-years can provide clues as to what might drive voter decisions on Election Day – even if it is over a year away. Remember, voters always remember your positions and so do your opponents.
In getting ready for next year’s races, we should all take note of what is going on right now on issues voters are seeing play out right now. Issue campaigns in off-years can provide clues as to what might drive voter decisions on Election Day – even if it is over a year away. Remember, voters always remember your positions and so do your opponents.
Effective communication has always been the key to a successful election campaign and in the electronic age, email has increasingly emerged as an efficient, low-cost medium for doing just that. Unfortunately, if your campaign staff is not sufficiently aware of the pitfalls posed by spam filters, your carefully crafted email message may simply end up in the intended recipient’s Junk Folder.
In many Presidential campaigns, there is one major blunder that is hammered home by the media, and that incident often ends that person’s presidential bid. Some classics: Governor Dukakis wearing a helmet and riding the tank; Senator Muskie crying at a news conference after a newspaper printed derogatory statements about his wife, and the classic, Senator Gary Hart and his playboy antics on that aptly named boat, “The Monkey Business.” This year it was the Howard Dean Iowa pep rally, now dubbed the “I Have a Scream” speech.
Hiring campaign consultants can be tough on a candidate or manager, and the wrong initial choices may start a campaign into a death spiral. Fortunately, there are some common-sense guidelines to help your campaign gain altitude.
Studies show that contact from campaigns significantly increases a young person’s likelihood of turning out to vote on Election Day. Plus, it’s cost-efficient and easy to integrate with your overall campaign strategy.
Studies have shown that an audience bases their judgment of the quality of a speaker as follows:
Body Language: 55%
Vocal Qualities 38%
Words 7%
Over 93% of your perception as a speaker is from factors other than what you say!
Studies have shown that an audience bases their judgment of the quality of a speaker as follows:
Body Language: 55%
Vocal Qualities 38%
Words 7%
Over 93% of your perception as a speaker is from factors other than what you say!
Political campaigns cannot afford to waste resources, whether financial, human, or time. An uncoordinated effort will waste all of these directly as well as indirectly through inefficiency. Below are some common examples of wasteful campaign spending, along with advice in how to avoid these situations.
At its essence successful public relations is all about story telling — and every campaign or non-profit, no matter who they may be, has a great story to tell. It may take a while to identify and massage your campaign’s story and it may also take some practice to refine delivering the messages and preparing for questions, but once you’ve settled on the dimensions of your story and who is best equipped to tell it, then it becomes very important to determine which audiences and supporters you need to influence who needs to hear and understand your story.
