Fundraising dollars come into existence when a donor decides that a candidate is worth their personal interest and financial investment. Convincing donors to commit to a campaign hinges on crafting personalized messages that leverage data that is individual, effective and accurate.
How do you recruit and motivate advocates when the audience has a negative view towards the person, or entity, that they are going to be advocating for or contributing to?
Let’s use Congress as an example. According to a recent Real Clear Politics average, congressional approval is slightly below 17 percent.
First, the obvious: running a successful campaign is EXPENSIVE. The legitimacy of a candidate is directly proportional to the size of his coffers. If you are the candidate, out of political necessity, fundraising is and should be your priority at the beginning, middle and end of your campaign. And at every stage in between. However, […]
Arkansas voters approved Issue 3, a constitutional amendment to ban corporate and union contributions to Arkansas candidates, on Tuesday, November 4. The amendment is effective immediately. Companies that have been making corporate contributions in Arkansas may wish to consider using their Federal PACs to remain politically active in the state. Federal PACs contributing more than […]
“In an off-year election, there’s no doubt that a candidate in Montana is going to know better what he or she should be using in the way of software and digital and messaging,” John Phillips, CEO of Aristotle, a nonpartisan campaign technology firm, told Mashable. The power of a centralized database, Phillips said, is lessened. Read […]
