Aristotle Adam Melis

For many, the state of grassroots advocacy at the regulatory level is unknown. Let’s explore why and a few ways forward. 

Ok, I admit it. I am a fan of John Oliver. His comedic “news” seems to be well researched and comedic timing is on point. I also know many people who are not fans, who find him to be at best a gadfly who selectively uses misleading information. Regardless of your views on him, he has been able to mobilize large segments of the U.S. population to take action on issues around chicken farmers rights, and net neutrality (twice!).

You may have noticed last month that Aristotle tweeted a variety of ‘do-it-yourself’ (DIY) tools that can assist government relations professionals with presentations and other communication efforts, such as developing infographics, newsletters, Web videos and managing social media accounts.

How do you recruit and motivate advocates when the audience has a negative view towards the person, or entity, that they are going to be advocating for or contributing to?

Let’s use Congress as an example. According to a recent Real Clear Politics average, congressional approval is slightly below 17 percent.

Utilizing a brand to take your advocacy efforts to the next level All too often government relations offices find themselves in conflict with their companies or association’s marketing department. What if that wasn’t the case? How could these two teams support each other’s needs through advocacy?

How to get your grassroots advocacy program off to a great start With the start of the new Congress, most government relations offices are assessing their needs for what the New Year and a new Congress will bring them. No matter the size of the office, this is the time of year where many have dusted off last year’s goals and strategic plan, to be evaluated on the opportunities a new Congress has to offer.

We are excited to have Adam Melis join our team of public affairs consultants. This team has made their mark on the industry and we’re incredibly proud to have them all as part of the Aristotle Family. Welcome, Adam.