In The Know

What Is a PAC Solicitation Letter?

Solicitation letters are the primary fundraising tool of political action committees (PACs). When exploring fundraising strategies to back an important cause, it’s vital that you understand how solicitation letters work and what they can be used for.  What Is a PAC? A political action committee is a group formed to pool member contributions and donate […]

7 Tips to Engage Gen Z Voters

Vote stickers on the hands on people: how to target primary voters

Gen Z (those born between 1997 and 2012) is quickly becoming one of the largest voting demographics in the United States; in fact, in the upcoming 2024 presidential election, 40.8 million Gen Zers will be eligible to cast a ballot, and roughly 8.3 million of them will be participating in a federal election for the […]

A Step-by-Step Guide to a Winning Awareness Campaign

People gathered for a political event: how to plan your political event

Before you can spur your constituents to action, you need to generate adequate awareness about social issues and candidates, but optimizing awareness can be more difficult than you might expect, especially in the current climate; according to a 2022 study, 70% of Americans are overconfident about their political knowledge and awareness.  Cutting through the noise […]

Navigating the World of Political Action Committees: 7 Types of PACs

Just about everyone who’s involved in the world of politics has heard of a political action committee (PAC). It’s also well-known that PACs are involved with political fundraising and donating money to specific candidates or causes. However, there are numerous types and sizes of PACs, which is where things get a bit muddy. Some broad […]

Does Phone Banking Still Work? The Answer Isn’t So Clear

In today’s digital-first society, political strategies often revolve around internet-based mediums like websites and social media platforms as integral parts of campaign success. Be that as it may, the rise of these digital channels has not made traditional techniques obsolete; in fact, many campaigning techniques, including phone banking, still have plenty of merit. Therefore, before […]

Leveraging Voter Data for Effective Outreach

The political landscape is changing fast! During the 2024 election cycle, millennials and Gen Z voters will make up roughly half of voters. Within 10 years, these two generations will comprise over 50% of constituents.  If you want to stay ahead of this change curve and achieve your political goals this campaigning season, you’ll need […]

How Do PACs Raise Money?

Bonafide staples of the American political landscape, political action committees (PACs) raise funds to support candidates, legislation, and political causes. An important question, however, lies in understanding how PACs raise money, and the answer is crucial for anyone interested in politics, campaign finance, or the democratic process. With that in mind, we invite you to […]

Advocacy vs. Activism: Differences, Similarities, and Nuances

In the realm of social change, the terms “advocacy” and “activism” are often used interchangeably, but in actuality, they represent distinct approaches to achieving societal goals. With that said, we’ll unpack the differences, similarities, and nuances between advocacy and activism below. What Is Advocacy? As defined by Merriam-Webster, advocacy is the “act or process of […]

7 Effective Ways to Expand Your Grassroots Network

Grassroots movements thrive on community engagement and collective action, and whether you’re advocating for social change, environmental protection, or political reform, expanding your network can propel you toward your goals.  That said, a successful movement is not just about numbers; it’s about fostering a community of engaged, passionate individuals committed to your cause. With that […]

7 Strategies for Keeping Volunteer Advocates Engaged

Volunteer advocates are the backbone of many non-profit organizations, grassroots campaigns, and social movements. In fact, there are over 10,000 active volunteers in the United States.  Building a network of passionate volunteer advocates can propel your organization toward its goals and help you effect real change in your community, but acquiring volunteers is only the […]

Recent Posts

Archives

Categories

Recent Posts

Recent Comments

    Archives

    Categories

    Meta