There are plenty of different ways to approach political fundraising. Your campaign can target micro-donors and rely on tens of thousands of small transactions to support your candidate. At the same time, it could target mid-level or even big-money donors in hopes of refilling its political coffers for the next election cycle. No matter which […]
Political data can typically be classified into one of two main types: qualitative and quantitative. Both kinds of data are crucial for helping you understand the political landscape you’re operating within and the audience you’re trying to connect with. However, each category of information serves different purposes and can yield unique insights. With that in […]
Data represents the single most important commodity in modern campaigning. Without timely, relevant insights about issues and constituents, it’s virtually impossible to build a winning campaign. Suffice it to say that the proliferation of data collection and analytics has led to the formation of a new field known as data politics. But what exactly is […]
The United States’ two-party system can be extremely polarizing, with millions of Americans committed to supporting their party’s candidate no matter what. However, swing voters often decide tightly contested political races, including the 2024 presidential election. Reuters reports that 20% of voters haven’t picked a candidate in this year’s presidential race, with many leaning toward […]
Having access to high-quality voter data can give your campaign team the actionable insights necessary to mobilize constituents and achieve desirable outcomes in the upcoming election cycle. However, it’s important to understand what information is included in voter data before you devote precious time and resources to purchasing thousands of records in your target demographic. […]
If you want to achieve victory on the local political circuit, you’ll need plenty of high-quality data. With the right type, quality, and volume of information, you can eliminate waste from your campaigning efforts and adopt a more strategic approach to voter mobilization. With all of that in mind, we invite you to join us […]
Since 1998, polls have accurately predicted the outcome of House, Senate, gubernatorial general election, and presidential races 78% of the time, a statistic that — all things considered — is pretty impressive. Pollsters use a variety of information to make their predictions, including serves, historical trends, and most importantly, voter data, but therein lies a […]
The political landscape is changing fast! During the 2024 election cycle, millennials and Gen Z voters will make up roughly half of voters. Within 10 years, these two generations will comprise over 50% of constituents. If you want to stay ahead of this change curve and achieve your political goals this campaigning season, you’ll need […]
Modern political campaigns have evolved into sophisticated operations that rely heavily on technology and data management. Customer relationship management (CRM) technologies have been integral to these substantial developments, providing all-in-one solutions for gathering, managing, and leveraging data. With that in mind, let’s dive into what CRM platforms mean for political campaigns and how you can […]
Most candidates for public office focus on the qualitative side of campaigning to develop their strategy and message. However, the quantitative side of campaigning can help you understand trends in how campaigns raise money. In an effort to help you stay on top of what’s happening in campaign finances, here is a look at a […]
