The Get Out the Vote (GOTV) movement has proven to be a powerful tool for encouraging more widespread participation in elections and encouraging constituents to make their voices heard at the local, state, and federal levels. It involves mobilizing people to participate in the democratic process and, most notably, elections. If you are passionate about […]
If you create an advocacy group centered around an important cause, people will flock to your organization to offer their support, time, and resources, right? While a great cause will attract a handful of passionate members, most people probably aren’t even aware that your organization exists unless you market it. What Is Advocacy Marketing? Advocacy […]
Launching your own advocacy group is a noble cause that can help you affect meaningful change in the world around you. However, you will also encounter several hurdles along the way, which can range from apathy to bureaucratic barriers. Understanding these issues and learning how to overcome them can help you become a more effective […]
Whether you operate in the political arena or want to tackle a pressing societal issue, advocacy represents one of the most powerful tools at your disposal. There are two distinct approaches within the advocacy landscape: grassroots and grasstops advocacy. The grassroots approach has been a staple of the American political system for decades. It has […]
Campaign texting has become an increasingly popular and effective tool for engaging with supporters, mobilizing volunteers, and reaching potential voters. It’s direct, personal, and less invasive or disruptive than a phone call. Additionally, text messages have an open rate of 98%, making them a better option than email. However, effective campaign texting involves much more […]
Starting a political action committee (PAC) can be a powerful way to influence public policy, support candidates who align with your values, and engage in the political process. However, setting up and running a PAC can be daunting, especially if you are new to the world of politics. Below, you’ll learn practical tips for creating […]
Having access to high-quality voter data can give your campaign team the actionable insights necessary to mobilize constituents and achieve desirable outcomes in the upcoming election cycle. However, it’s important to understand what information is included in voter data before you devote precious time and resources to purchasing thousands of records in your target demographic. […]
For decades, the political action committee (PAC) has been a foundational element of American politics. However, super PACs are relatively new — the concept was formalized on the heels of a landmark 2010 Supreme Court case. Today, super PACs remain a bit mysterious; many people are unclear about what these committees are, what rules they […]
From environmental conservation to social justice and from healthcare reform to education equity, citizen advocacy plays a crucial role in driving progress and shaping the future of communities and nations. But despite that fact, knowing how to get members of the community to take that leap and move from passive to proactive advocacy is often […]
You’ve built a strong team of passionate advocates and developed a clear mission statement. In response, you might think that now is the time to get out there and start affecting and inciting meaningful change in your community, But that’s not quite the case. You need to generate revenue to cover your advocacy-related expenses and […]
