Social media is an extremely powerful tool for reaching your audience. Research shows that more than 70% of people in the United States have social media accounts. Being on social media is just one step in the process. Conducting in-depth analysis is key for understanding what social media strategies work best for you and which […]
Social media is a powerful way to reach millions of people with the click of a button or a tap on a screen. Today, there are various platforms that allow political campaigns to get their message out, connect with existing and new supporters, and raise money for their cause. But, while social media is simple […]
Although a greater share of political organizing and political activity is happening in digital spaces, nothing compares to an in-person political event. These events remain one of the most effective ways for candidates and advocacy groups to get their message out there through building personal connections. In this article, you will find an overview of […]
The internet and social media has changed the way that political candidates, politicians, and political advocacy groups interact with their constituents. According to the Pew Research Center, 86 percent of Americans report that they regularly get their news online. On the one hand, modern connectivity offers tremendous advantages. It is easier to connect with people […]
Data has the potential to make or break a political campaign, PAC, grassroots initiative, business, or other venture. Information has never been more important. However, merely gathering data alone will not suffice. The analysis of the data is even more important than collecting it. Let’s take a quick look at the best practices in data […]
There is a common misconception that pounding the pavement with canvassing is the primary driver of political success, especially in local elections. Pressing the flesh with voters is certainly important, yet it is only one piece of the puzzle. As time progresses, success in elections is becoming more dependent on technical prowess. In particular, understanding […]
Business intelligence practices and data warehousing certainly sound complex on the surface, yet there’s no reason to be intimidated. The strategic use of data warehousing and business intelligence tools will elevate your campaign to the next level. Gathering consumer data can give you insight into how your campaign resonates with voters, and how people are […]
Organizations must always comply with the U.S. Securities and Exchange Commission’s pay-to-play rules. The Investment Advisers Act of 1940, specifically Rule 206(4)-5, dictates the rules and regulations for political contributions, as well as what needs to be done to comply. It’s extremely important for all firms to comply with these strict rules because the penalties […]
On April 26th, 2021, the United States Census Bureau officially released the initial results of the 2020 census, the 24th census in our nation’s history. The census has important implications for district, federal dollars, and government planning. Campaigns and political advocacy organizations should always be prepared to utilize census data in their strategic decision-making. At […]
Whether you’ve wanted to run for office all of your life or it is a new dream, the process is extremely exciting and likely overwhelming. It can be hard to take the step from dreaming to doing when it comes to your campaign, but it may not be as difficult as you expect. To help, […]
