By: Charles Low
National Data Sales Executive
Practical Guidance to Spending More Efficiently
Resources are always limited, whether you are running a $100 million dollar state, national campaign or a campaign for city council. The general rule is you don’t spend money where you don’t have to spend money.
In political campaigns, you generally don’t want to spend resources on voters who have already cast a ballot. Likewise, you don’t want to spend money on expensive mailing pieces or spend valuable time calling someone in a get out the vote effort who has already voted. Our data team would rather see clients save their valuable time and money by only obtaining data on people who have yet to vote.
Aristotle offers the ability to track early voters on a daily basis in any state or county race. So you may be purchasing less data, but you will most certainly be getting more for your money.