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Understanding CRM for Political Campaigns

Modern political campaigns have evolved into sophisticated operations that rely heavily on technology and data management. Customer relationship management (CRM) technologies have been integral to these substantial developments, providing all-in-one solutions for gathering, managing, and leveraging data. With that in mind, let’s dive into what CRM platforms mean for political campaigns and how you can […]

The Art of Attraction: 3 Ways Campaigns Win Over Voters

Political campaigns throughout the U.S. are pulling out all the stops to mobilize voters and get them to be more involved in the trajectory of the nation.  According to the Pew Research Center, voter turnout reached its highest rate since 1900 with the 2020 presidential election, where two-thirds of eligible Americans cast their ballots. The […]

Unleash the Power of the People: 5 Steps to Building a Grassroots Campaign

The beauty of a grassroots campaign lies in its ability to empower individuals and communities to make a tangible impact, bringing them together to champion a cause, influence change, or support a candidate they believe in.  Grassroots campaigns are a genuine embodiment of democracy in action, and below, we’ll outline five essential steps through which […]

Amplify Your Voice: Using Social Media to Promote Grassroots Activism

Before the rise of social media, grassroots activism involved holding signs, taking out ads in local papers, communicating views via word-of-mouth, and other effective, albeit resource-intensive, strategies. Though these tactics still have their place today, social media represents the most impactful tool for amplifying your voice and promoting grassroots activism. Today, approximately 302.35 million Americans […]

Association PACs vs. Corporate PACs — Which Gives More?

You’re probably aware of the significant role political action committees (PACs) play in the American political landscape, but have you ever wondered how they compare in terms of giving? We’ll explore the nuances of these two major players in political financing, giving you a clearer picture of their impacts.  Defining Political Action Committees Political action […]

Advocacy in the Age of AI: Harnessing the Future to Amplify Your Voice

Americans have an uncanny ability to adapt, especially when it comes to new technology, and the artificial intelligence (AI) revolution is a prime example of that: While some still have their apprehensions about AI, many are embracing it. According to a 2022 Pew Research Center survey, 27% of Americans interact with AI “at least several […]

What Is a Grassroots Campaign? Effecting Change From the Ground Up

If you have the urge to stand up for something you believe in or want to make a real difference in your community by addressing a societal problem, grassroots campaigns represent the catalyst for achieving your mission, and they are a foundational element of American democracy. With that said, below is a comprehensive overview of […]

5 Strategies for Evaluating Your Advocacy Work

You’ve worked tirelessly, passionately pushing for your cause and striving to make the world a better place through your political advocacy. The last thing you want to do is let your momentum wane, but periodically pausing, reflecting, and assessing is essential to amplifying your voice and maximizing the reach of your advocacy efforts. With that […]

How AI Chatbots Can Revolutionize Your Political Campaign Strategy

Today’s chatbots are virtually indistinguishable from those of just a few years ago. Early chatbots were clunky, tedious to communicate with, and robotic — no pun intended — but thanks to the proliferation of artificial intelligence (AI), modern chatbots can carry on dynamic conversations, help site visitors find useful information, and boost engagement. As of […]

Presidential Election Years: The Catalyst for PAC Growth

Political action committees (PACs) and their “big brothers,” Super PACs, are valuable aspects of the American democratic process. From donating funds to political candidates to drawing attention to important pieces of legislation, PACs fulfill a wide range of functions in the political ecosystem, and over the years, they have evolved tremendously. That growth has largely […]

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