If you are looking for a cost-effective and impactful way to connect with constituents and prospective voters, email marketing remains one of the most viable and effective tools at your disposal. In 2023, email outperformed SMS and banner ads by 108%, with roughly one-fifth of entities that use email marketing enjoying a return on investment […]
Every year, tens of millions of Americans formally volunteer for a wide array of positions and causes. As recently as 2021, a peak in American volunteerism was reached, with nearly one out of four people (60.7 million people) getting involved. It’s only natural, in response to such a large turnout, to want to tap into […]
If you want to achieve victory on the local political circuit, you’ll need plenty of high-quality data. With the right type, quality, and volume of information, you can eliminate waste from your campaigning efforts and adopt a more strategic approach to voter mobilization. With all of that in mind, we invite you to join us […]
Political action committees (PACs) are a staple of the American political system. They play a significant role in supporting candidates, influencing legislative agendas, and swaying public opinion on critical issues. The question, however, is whether anyone can start a PAC. The easy answer is “Yes,” but there are some nuances that you’ll have to navigate […]
An independent expenditure campaign is an intriguing and important component of the political and electoral systems of the United States. Understanding how these campaigns work — and the implications they have on those systems — is critical for any entity involved in the political sphere, including candidates, campaigns, grassroots organizations, and political action committees (PACs), […]
Working hard to support a political or social cause you are passionate about can be incredibly rewarding, but at the same time, the daily grind of advocacy can also lead to burnout on your part and that of your volunteer team. With that said, you must be aware of the signs of burnout and proactively […]
As an advocate, searching for a way to conduct outreach that is both cost-effective and impactful can be tricky, but before you print thousands of mailers or start making cold calls, take a step back and consider a method like texting. Indeed, sending a text is a quick, non-intrusive way to conduct advocacy outreach, and […]
In the 2020 presidential election, 66% of the voting-eligible population cast their ballots, a figure that represents the highest turnout rate for any national election in over a century. With that in mind, as candidates and political parties gear up for the 2024 election cycle, everyone is hoping for an equally awe-inspiring turnout come November, […]
Political action committees (PACs) play a pivotal role in the United States political arena by collecting and distributing funds to influence electoral outcomes. Traditionally, PACs are “connected” to (read: affiliated with) a political party, corporation, or union sponsor, but nonconnected PACs are different, as they operate independently of a union or corporate sponsor. Below is […]
Since 1998, polls have accurately predicted the outcome of House, Senate, gubernatorial general election, and presidential races 78% of the time, a statistic that — all things considered — is pretty impressive. Pollsters use a variety of information to make their predictions, including serves, historical trends, and most importantly, voter data, but therein lies a […]
