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Native Advertising Approaches to Advocacy

Are you looking for an impactful way to reach supporters and build momentum for your cause? While you can certainly try traditional advertisements, it may not be enough to grab the attention of a modern audience. In fact, some people may automatically put up their guard when they see an ad pop up on their […]

Advantages of Political Fundraising Software

If you’ve been searching for a way to modernize and simplify the fundraising process, scalable software holds the key. Political fundraising technology can be an ideal fit for political action committees, advocacy groups, and other entities that raise money for candidates or causes. Here’s a look at the advantages of political fundraising software.  What Is […]

Campaign Financing: Hard Money vs. Soft Money

Campaign financing is essential to the success of political campaigns, allowing candidates to spread their message, connect with voters, and run effective advertisements. Be that as it may, not all campaign contributions are the same. In the U.S., campaign funds are generally classified into two different categories: hard money and soft money. If you are […]

PAC Fundraising Basics

The primary function of a political action committee (PAC) is to solicit contributions from donors so that it can go on to support a specific candidate, party, or cause. Learning the basics of PAC fundraising will enable you to raise money lawfully and efficiently while simultaneously providing your candidate with valuable financial resources during election […]

What Is a Hybrid PAC?

Political action committees (PACs) have been a staple of the American political system for decades. Traditional connected and non-connected PACs can fundraise for and donate directly to campaigns or candidates. However, they are subject to strict contribution limits.  Super PACs, on the other hand, can raise as much money as they want and aren’t restricted […]

Most Effective Way to Reach Early Voters

Thanks to the increasing prevalence of early voting, you don’t have to wait until November 5 to start racking up votes for your candidate. You can connect with early voters and build momentum days (or, in some cases, weeks) before election day.  Your campaign’s ability to connect with and mobilize early voters could mean the […]

Understanding Trends in Absentee Voting

Absentee voting has grown in popularity over the past decade, with one of the biggest surges coming ahead of the 2020 presidential election.  As more constituents opt for absentee ballots, it’s vital that your campaign accounts for this growing demographic when planning outreach efforts. You cannot neglect this segment of voters and expect to achieve […]

“Double Negative” Voters and How to Reach Them

America’s two-party political system provides clarity to voters and can make it easier to identify candidates who align with each constituent’s values. These benefits are particularly prevalent at the local and state level.  However, the upcoming presidential election has illustrated the cultural and societal differences of various regions of the United States. Finding a candidate […]

How to Use Voter Data for Fundraising

There are plenty of different ways to approach political fundraising. Your campaign can target micro-donors and rely on tens of thousands of small transactions to support your candidate. At the same time, it could target mid-level or even big-money donors in hopes of refilling its political coffers for the next election cycle. No matter which […]

Advocacy Via Thought Leadership

In today’s rapidly evolving corporate and public affairs landscape, thought leadership has become a critical differentiator, especially in the realm of grassroots advocacy. But what does it mean to be a thought leader in this space? And how do you build the trust needed to genuinely influence and lead within your industry? At its core, […]

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