Candidate Johnson, of the insurgent Johnson for Congress 2012, is amongst friends. The high-dollar donor dinner just ended and he’s now making the rounds to all those in attendance.
Is there a local issue that has you hopping mad? Think you can do a better job than the people who represent you? Dont just sit there – help fix the problem by running for office.
As a voter file vendor, this is not a new question for us. In fact, we have found our greatest competition is from clients who decide to “bring the voter file in-house”.
You’ve already done the heavy lifting of deciding to manage a campaign. Good for you! Now comes the hard part – hiring. This is not meant to serve as a “Campaign How-To”, this is more of an “Campaign FAQ”. We figure you’ve come this far and found us, you must know enough, but maybe need some guidance.
Planning a campaign budget takes cold calculation in order to avoiding winding up short of money during the closing and most critical days of the campaign. As you begin to prepare a budget you should remember these simple rules.
A personally signed letter or note can push the undecided voter into your corner, reinforce the commitment of a voter pledged to you, or cast a shadow of a doubt in the mind of someone committed to your opponent. Studies show a personally signed letter will be read more frequently, kept longer and generate more activity than letters with digital, scanned or printed signatures.
Many will say, having an ”elect able” candidate. Many will answer successful fundraising. Many will answer GOTV or get out the vote. The reasons for these choices may be obvious.
So you want to run for an elected office? Answering the following questions can help you confirm that running is the right decision for you.
There have been political consultants since the advent of democracies but the modern era evolved in a rush after Richard Nixon lost a debate to John Kennedy because of his perceived bad appearance on television. Television sets had become a looming presence in the corner and people began to get their political information from a collection of scan lines.
Rendering your name in reverse—white against a contrasting bright or dark colored background—makes your name look larger and improves visibility, especially at night. In fact, according to a study by the Outdoor Advertising Institute, reverse messages are up to 40% more visible. That is the reason that Departments of Transportation use white type against dark green or dark brown backgrounds on their highway signs.
