Aristotle

What Is a Hybrid PAC?

Political action committees (PACs) have been a staple of the American political system for decades. Traditional connected and non-connected PACs can fundraise for and donate directly to campaigns or candidates. However, they are subject to strict contribution limits.  Super PACs, on the other hand, can raise as much money as they want and aren’t restricted […]

Most Effective Way to Reach Early Voters

Thanks to the increasing prevalence of early voting, you don’t have to wait until November 5 to start racking up votes for your candidate. You can connect with early voters and build momentum days (or, in some cases, weeks) before election day.  Your campaign’s ability to connect with and mobilize early voters could mean the […]

Understanding Trends in Absentee Voting

Absentee voting has grown in popularity over the past decade, with one of the biggest surges coming ahead of the 2020 presidential election.  As more constituents opt for absentee ballots, it’s vital that your campaign accounts for this growing demographic when planning outreach efforts. You cannot neglect this segment of voters and expect to achieve […]

“Double Negative” Voters and How to Reach Them

America’s two-party political system provides clarity to voters and can make it easier to identify candidates who align with each constituent’s values. These benefits are particularly prevalent at the local and state level.  However, the upcoming presidential election has illustrated the cultural and societal differences of various regions of the United States. Finding a candidate […]

How to Use Voter Data for Fundraising

There are plenty of different ways to approach political fundraising. Your campaign can target micro-donors and rely on tens of thousands of small transactions to support your candidate. At the same time, it could target mid-level or even big-money donors in hopes of refilling its political coffers for the next election cycle. No matter which […]

Advocacy Via Thought Leadership

In today’s rapidly evolving corporate and public affairs landscape, thought leadership has become a critical differentiator, especially in the realm of grassroots advocacy. But what does it mean to be a thought leader in this space? And how do you build the trust needed to genuinely influence and lead within your industry? At its core, […]

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