Itā€™s no secret that elections are getting more expensive. At nearly $15 billion, OpenSecrets reports that the 2020 federal election cycle was the most expensive in U.S. history – more than twice as expensive as 2016. So, why does it matter? For political campaigns, political action committees (PACs), and grassroots organizations, the ability to raise […]
Effective communication is the key to achieving big goals for campaigns, political action committees (PACs), and public advocacy organizations. And the only way to devise the right communications strategy is by knowing how to connect with your target audience. Here, political data can provide the foundation for an effective communications strategy. Read on for an […]
