When you intend to bring in a great new campaign manager to lead you to victory at the polls, it’s important to leverage a strategic, data-driven approach. However, you’ll also need some good instincts, as there’s far more to finding the ideal campaign manager than simply analyzing some numbers on a page. As you begin […]
If you are looking for a cost-effective and impactful way to connect with constituents and prospective voters, email marketing remains one of the most viable and effective tools at your disposal. In 2023, email outperformed SMS and banner ads by 108%, with roughly one-fifth of entities that use email marketing enjoying a return on investment […]
If you want to achieve victory on the local political circuit, you’ll need plenty of high-quality data. With the right type, quality, and volume of information, you can eliminate waste from your campaigning efforts and adopt a more strategic approach to voter mobilization. With all of that in mind, we invite you to join us […]
An independent expenditure campaign is an intriguing and important component of the political and electoral systems of the United States. Understanding how these campaigns work — and the implications they have on those systems — is critical for any entity involved in the political sphere, including candidates, campaigns, grassroots organizations, and political action committees (PACs), […]
In the 2020 presidential election, 66% of the voting-eligible population cast their ballots, a figure that represents the highest turnout rate for any national election in over a century. With that in mind, as candidates and political parties gear up for the 2024 election cycle, everyone is hoping for an equally awe-inspiring turnout come November, […]
Gen Z (those born between 1997 and 2012) is quickly becoming one of the largest voting demographics in the United States; in fact, in the upcoming 2024 presidential election, 40.8 million Gen Zers will be eligible to cast a ballot, and roughly 8.3 million of them will be participating in a federal election for the […]
In today’s digital-first society, political strategies often revolve around internet-based mediums like websites and social media platforms as integral parts of campaign success. Be that as it may, the rise of these digital channels has not made traditional techniques obsolete; in fact, many campaigning techniques, including phone banking, still have plenty of merit. Therefore, before […]
Political campaigns throughout the U.S. are pulling out all the stops to mobilize voters and get them to be more involved in the trajectory of the nation. According to the Pew Research Center, voter turnout reached its highest rate since 1900 with the 2020 presidential election, where two-thirds of eligible Americans cast their ballots. The […]
If you have the urge to stand up for something you believe in or want to make a real difference in your community by addressing a societal problem, grassroots campaigns represent the catalyst for achieving your mission, and they are a foundational element of American democracy. With that said, below is a comprehensive overview of […]
Everyone speaks about the stresses of running for office, but even starting a campaign can be a tremendous challenge itself. From running for Mayor to President, a political candidate will face several hurdles before they can start reaching constituents and asking for their votes. To make the campaign process easier, we’ll walk through some steps […]
