Five Team Members Every Campaign Needs

Originally posted on

This article originally appeared in Winning Campaigns Magazine.

One of the most important parts of any campaign organization is the campaign team those individuals that the candidates relies on to carry the campaign to victory. While all campaigns are different, and thus have different needs when it comes to campaign organization,  there are five positions that must be filled on any campaign, no matter how small.

Some campaigns may be small enough that one person can serve in two of the positions, but each job must be done and done right. Whether the job is filled by a paid staff member or a volunteer, each of the following job descriptions is integral to the success of your campaign

Campaign Manager

After the candidate, the campaign manager is the most important member of the campaign team. The candidate should never, ever function as the campaign manager, no matter how small the campaign is. The candidate needs to be free to meet the voters and donors and be out on the campaign trail.

The campaign manager is responsible for all aspects of the campaign.The person you choose for this job should have a basic understanding of election strategy, be comfortable delegating, have good organizational skills and be able to work well with the candidate. The campaign manager works in conjunction with the candidate and the entire team to develop the campaign strategy and coordinate all aspects of the organization, from fundraising to paid media to voter contact activities.

Volunteer Coordinator

Above all, the person you choose to be the volunteer coordinator must be a people person. Working with volunteers is stressful, and requires diplomacy and patience. The volunteer coordinator is responsible for recruiting, scheduling, and organizing the volunteer team. Because volunteers are not paid and are often unskilled, the coordinator needs to be able to smooth over egos and trouble spots and effectively teach the volunteers new skills. The volunteer coordinator should be comfortable delegating duties to precinct and ward captains, especially in larger election districts.

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